Category: India’s Retail Champions of Apparel and Lifestyle

  • City of Artesia, California, Honours Cultural Activist Sundeep Bhutoria for Contributions to Indian Culture

    City of Artesia, California, Honours Cultural Activist Sundeep Bhutoria for Contributions to Indian Culture

    Zeel Ahir, Council Member, City of Artesia, in presence of K J Srinivasa, Consul General India, Los Angeles, presenting Certificate of Recognition to Sundeep Bhutoria

    Kolkata (West Bengal) [India], February 07: Cultural activist, philanthropist, and Managing Trustee of the Prabha Khaitan Foundation, Mr Sundeep Bhutoria, has been honoured with a Certificate of Recognition by the City of Artesia, California (CA), during his recent visit to the United States to attend the Grammy Awards in Los Angeles.

    The certificate was presented by Ms Zeel Ahir, Council Member of the City of Artesia, CA, at a special dinner hosted in Mr Bhutoria’s honour. The event brought together members of the Indian diaspora and representatives of various organisations from across California. Mr. K. J. Srinivasa, Consul General of India in Los Angeles, was also present on the occasion.

    The recognition was conferred in appreciation of Mr Bhutoria’s sustained social work and his significant contributions towards the promotion of Indian art, culture, and literature on national and international platforms.

    Expressing his gratitude, Mr Bhutoria said, “The honour accorded to me comes as a pleasant surprise, especially since the majority of my cultural and social initiatives are based in India.” He added that the recognition reaffirmed the growing global relevance of Indian cultural engagement and the role of the diaspora in strengthening cultural ties.

    The City of Artesia, located in south-eastern Los Angeles County, is widely known for its vibrant “Little India” district on Pioneer Boulevard and has emerged as a cultural hub for the South Asian community in California.

    The City of Artesia, CA., has its own city government with a five-member City Council and regularly hosts cultural festivals and serves as a significant centre for Indian commerce, cuisine, and traditions in the region.

    Visitors find colourful storefronts selling Indian fashion, jewelry, spices, sweets, and services like henna and eyebrow threading, alongside eateries offering curry, lassi, and thali meals. It draws crowds from Los Angeles County for cultural festivals, while nearby Hindu temples add to the spiritual depth.

    Sundeep Bhutoria is a social and cultural activist, entrepreneur, philanthropist, author, and blogger, who has been working for over two-and-a-half decades in the fields of welfare, international cultural cooperation, and the promotion and preservation of Indian arts.

    Based in Kolkata, India, he devotes his time to conceptualising and curating, strategising and managing a wide array of social and cultural activities in around 60 cities in India and beyond. As the managing trustee of the Prabha Khaitan Foundation, he helps carry out various cultural activities with the aim of preserving and promoting India’s rich cultural heritage.

    Some of the programmes he has been instrumental in instituting and executing are An Author’s Afternoon, Aakhar, Chaupal, Ek Mulakat, Kalam, Kitaab, Lafz, Tete-a-Tea, The Write Circle, and The Universe Writes. These have all secured a place on the social and cultural calendar of India.

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

  • A High-Voltage Party Anthem Arrives: Zayed Khan and Ishaq Khan Unveil Their Electrifying Track Haseena Na Na Na

    A High-Voltage Party Anthem Arrives: Zayed Khan and Ishaq Khan Unveil Their Electrifying Track Haseena Na Na Na

    Mumbai (Maharashtra) [India], February 06: The evening saw the presence of Mohaan Nadaar, Usman Khan, Kunal Thakkar, Sharan Kaur, Danish Alfaaz, Altamash Faridi, Yamini Malhotra, Hema Sharma, Kirti Choudhary, Jyotica Tangri, Aziz zee, Aamir Meer, Apurva Mittal, Dinesh Sudharshan Soi, Nivedita Singh Chandel, Meghhaa Kaour, Sajid Bubere, Romil Chaudhary, Lakshya Sen, Gulte Shamo, Salman Shaikh, Haji Saif Shaikh, Shreya Sen, Shaan Mishra, Firoz A Khan, Bhagyashree TalukdarX Azhar Ali, Bosky Sheth, Pragati Shahi, Ilma Zainub, Nancy Marwah, Dhillon Manpreet, Alina Sen, Snnigdha Guptaa, Rohit Maaggu, Ramman Jangwal, Pankaz Vk Sany, Pihu Chauhan & Many More*

    The Indian music scene turns up the heat as the sensational duo Zayed Khan and Ishaq Khan launch their latest musical extravaganza, “Haseena Na Na Na”, a power-packed party anthem crafted for dance floors, nightlife lovers, and club loyalists. With both artists doubling as singers and music directors, the track brings an infectious burst of energy that promises to dominate playlists and set the party mood ablaze.

    Featuring the stunning Ankita Parui in a dazzling avatar, the music video radiates irresistible club vibes, neon-lit glamour, and a playful narrative that perfectly complements the song’s high-tempo rhythm. Directed by the brilliant Paul Marshal and produced by visionary Waseem Amrohi, “Haseena Na Na Na” stands tall as a complete audio-visual celebration.

    “Haseena Na Na Na” is designed with sleek beats, groovy transitions, and a charismatic tempo that makes it a must-have party starter. The synergy between vibrant music, stylised visuals, and pulsating choreography ensures the track delivers the full nightclub experience, bold, modern, and irresistibly addictive.

    A High-Voltage Party Anthem Arrives: Zayed Khan and Ishaq Khan Unveil Their Electrifying Track Haseena Na Na Na-PNN

    Zayed Khan, Singer, Music Director & Lead Performer says, “We wanted to create a track that instantly lifts the atmosphere, something you’d hear in a club and immediately feel like dancing. Collaborating with Ishaq, Paul Marshal, and Waseem Amrohi has been pure synergy, and Ankita’s presence adds that perfect kick of glam and fire. This track is youthful, energetic, and crafted straight from our hearts to the dance floors.”

    Ishaq Khan, Singer & Music Director says, “This song was born out of a desire to create a vibe, a club vibe that hits you the moment the bass drops. The production, the vocals, the layering… everything was designed to make people move. Working with Zayed, Paul, Waseem, and Ankita has been an inspiring musical journey, and together we’ve shaped a party anthem that we hope becomes a go-to track for celebrations everywhere.”

    Ankita Parui, Lead Actress, says, “Being a part of ‘Haseena Na Na Na’ felt like stepping into a world of high-energy glamour. The track is super catchy, and the entire shoot had this party-like, electric mood. Paul and Waseem captured every beat and emotion with precision, while Zayed and Ishaq’s music creates an irresistible vibe that will definitely make people want to dance.”

    Paul Marshal, the Director, says, “From the moment I heard the track, I visualized a bold, glossy, and club-inspired world. ‘Haseena Na Na Na’ has the pulse of a modern nightlife anthem, and I wanted the video to reflect that, with slick frames, dynamic movement, and a visually magnetic narrative. Ankita, Zayed, and Ishaq delivered performances that perfectly matched the energy.”

    Waseem Amrohi, the Producer says, “Producing this song has been a thrilling creative endeavour. We aimed to deliver a high-quality party song with a premium cinematic feel, and this team exceeded expectations. ‘Haseena Na Na Na’ has all the ingredients of a chart-topping club anthem, and I’m confident it will become a favourite across parties, lounges, and nightlife circuits”_

    With its electrifying beats, nightclub-ready energy, striking visuals, and a powerhouse team behind it, “Haseena Na Na Na” is poised to rule dance floors and playlists alike. Fresh, bold, and irresistibly catchy, the song redefines contemporary Indian party pop.

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

  • Final Wave of Redeem Codes! Unlock Labyrinth Scale – M24 in BGMI Today

    Final Wave of Redeem Codes! Unlock Labyrinth Scale – M24 in BGMI Today

    Bangalore, India, 6 February, 2026- KRAFTON India has rolled out a new redeem code for BATTLEGROUNDS MOBILE INDIA (BGMI), allowing players to unlock the Labyrinth Scale – M24 weapon finish. This marks the final redeem code drop for the current phase in (BGMI), giving players an opportunity to claim a premium visual upgrade for the M24 as part of the ongoing rewards programme.

    Final Wave of Redeem Codes! Unlock Labyrinth Scale – M24 in BGMI Today-PNN

    Redeem codes are valid until 28th February 2026 and can be redeemed only on BGMI’s official channels.

    Redeem Codes:

    IHZCZVHUJDJBX7S5
    IHZDZGK7URCBAJFN
    IHZEZNMMWDCE9M4N
    IHZFZDMHH9X3GWCQ
    IHZGZ7JGM5NXTADU
    IHZHZA8865EBUEED
    IHZIZ55UQP5QA5W7
    IHZJZ6RW85N5MEBM
    IHZKZQHRDCKUAUPP
    IHZLZ7X6XUJ4K7SV
    IHZMZWKPJB4SU987
    IHZNZPEXPVFSP4BK
    IHZOZ9XWN336G4JD
    IHZPZEHWNCQRR88S
    IHZQZXTNFVEF8ST8
    IHZRZ5B4TGJAVJ75
    IHZVZKX7R6DMPMQA
    IHZTZXWUTGJSDUA5
    IHZUZ93FPQ335E83
    IHZBAZVX8P8W55QE
    IHZBBZQTA5AAM9S5
    IHZBCZ9KFNJ7PCQD
    IHZBDZJ7R8C4HDN9
    IHZBEZUX7T9X9Q7V
    IHZBFZ8JC5SU6S8J
    IHZBGZXDNUCXNTPC
    IHZBHZGG5W4K3NGJ
    IHZBIZC7VQRKD8EN
    IHZBJZ38NWT8FT3V
    IHZBKZG3PPF9N3AF
    IHZBLZSTG364NR5N
    IHZBMZUW88SEUBNQ
    IHZBNZH538XCSH5A
    IHZBOZEPHDNKNVPJ
    IHZBPZJJQA3KG4FX
    IHZBQZTCHK6GF6H9
    IHZBRZE5VBN68X3M
    IHZBVZTV9PXWEHWN
    IHZBTZX5J46GKD8C
    IHZBUZ7DCVVT3995
    IHZCAZTCGAM6STBT
    IHZCBZ6GXSA5HERD
    IHZCCZ9E6KHAJ9AN
    IHZCDZ7VG8VH383J
    IHZCEZ5A8RXND7DM
    IHZCFZHDC4KRQH63
    IHZCGZ8P5ETCQVTD
    IHZCHZ3NXJUG4PJ7
    IHZCIZ68J5CGKSFE
    IHZCJZM9T5NXD993
    IHZCKZ9TV5EKBCFC
    IHZCLZETK8KJMDAW
    IHZCMZ8G9R3GJFSX
    IHZCNZ4S6RSC54VV
    IHZCOZNM7JGPEB8F
    IHZCPZER4FFKMA4X
    IHZCQZMBE6SMBVUT
    IHZCRZWDU4JK4NH7
    IHZCVZKUEQDDQWVC

    Steps to redeem:

    Players can follow these simple steps to claim their rewards:

    • Step 1: Go to the Redeem section on BGMI’s official website www.battlegroundsmobileindia.com/redeem
    • Step 2: Enter your Character ID
    • Step 3: Enter the Redemption Code
    • Step 4: Enter the verification/ Captcha code → A message will confirm “Code redeemed successfully”
    • Step 5: The reward will be delivered via in-game mail

    Rules to Remember:

    • A maximum of 10 users can redeem each code on a first come first served basis
    • A user cannot redeem a code twice
    • Users must claim their rewards via in-game mail within 7 days or the mail will expire
    • If a player is among the first 10 users to redeem the code, a message will confirm “Code redeemed successfully”. Otherwise, users will see “Code expired” or a similar message
    • Each user account can redeem only one code per day
    • Redeem codes cannot be used via guest accounts
    • Rewards must be claimed within 30 days from receiving the in-game mail

    For the latest updates, follow BGMI’s official YouTube, Instagram and Facebook pages.

    About KRAFTON, Inc.

    Headquartered in Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is built on a global network of 19 creative studios that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks, inZOI Studio, JOFSOFT, Eleventh Hour Games, OmniCraft Labs, Olivetree Games, Loonshot Games, and 9B STUDIO. Each independent studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services.

    KRAFTON is responsible for premier game IPs, including PUBG: BATTLEGROUNDS, PUBG MOBILE, PUBG: BLINDSPOT, inZOI, Subnautica, MIMESIS, Hi-Fi Rush, Dinkum, TERA, My Little Puppy, and more. With a passionate and driven team across the globe, KRAFTON is a tech-forward company with world-class development capabilities, continuously exploring new possibilities that enhance the gameplay experience — including AI and other emerging technologies. For more information, visit www.krafton.com

    About KRAFTON India

    In India, KRAFTON is responsible for premier mobile games, including BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 240 million downloads, Bullet Echo India, Road To Valor: Empires, and CookieRun India, among others. Committed to enhancing the start-up ecosystem in India, KRAFTON has invested over $200 million in several Indian startups across interactive entertainment, gaming, Esports, and technology, since 2021. KRAFTON actively supports India’s game development ecosystem through its KRAFTON India Gaming Incubator (KIGI) while strengthening the Esports ecosystem with flagship events like the BATTLEGROUNDS MOBILE INDIA SERIES (BGIS) and BATTLEGROUNDS MOBILE INDIA PRO SERIES (BMPS). For more information, visit https://krafton.in/

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

  • Best International Travel Insurance: What Indians Should Compare (Not Just Price)

    Best International Travel Insurance: What Indians Should Compare (Not Just Price)

    Mumbai (Maharashtra) [India], February 06: If you are choosing a cover for an overseas trip, price is only the starting point. The best plan responds when you need help abroad and does not bury you in paperwork. This guide explains what Indians should compare before buying a policy, especially for travel insurance for Schengen visa.

    Start With the Purpose of Your Trip

    A weekend break, a study visit, and a multi-city holiday do not carry the same risks. Before you compare plans, note your travel dates, destinations, transit stops, and activities. This prevents buying cover that looks cheap but fails on a technicality.

    Medical Cover is the Backbone

    This is the part that protects you from high overseas medical bills and ensures you can access treatment quickly in an emergency.

    Treatment and Hospital Support

    Check whether the policy covers emergency treatment, hospitalisation, and prescribed medicines during the trip. Also, look for support services that help you find a suitable hospital and coordinate care.

    Evacuation and Repatriation

    Serious cases may need evacuation to a better facility or return travel arranged for medical reasons. Ensure these are included and read the conditions on approvals and documentation.

    Cashless Support vs Reimbursement

    Many travellers assume all claims are reimbursed. Some plans provide cashless arrangements through an assistance partner, while others mainly reimburse after you pay. Compare:

    • How to contact the assistance team?
    • Whether pre-authorisation is expected for hospital admission.
    • The bills and proofs are required for claim settlement.

    A slightly higher premium can be worth it if the process is clearer when you are stressed and unwell.

    Exclusions That Decide Outcomes

    These are the conditions that can reduce or deny a claim, so read them early, especially for pre-existing conditions and activity-related exclusions.

    Pre-Existing Conditions

    If you have ongoing conditions, do not guess. Read how the policy defines pre-existing conditions and what it excludes. If you are travelling with parents or senior family members, this section matters even more.

    Activities and Intoxicated Incidents

    Many policies exclude claims linked to hazardous activities or incidents under the influence of alcohol. If your trip includes adventure sports, water activities, or trekking, confirm how your plan treats those risks.

    Trip Inconvenience Benefits That Save Money

    Medical cover is essential, but travel disruptions are common. Review benefits for delays, trip interruption, missed connections, and cancellation-related losses where applicable. The key is not the benefit name but the trigger: what proof is needed and what counts as an eligible expense.

    Baggage and Documents

    Lost baggage and missing passports create immediate costs. Check whether the policy supports:

    • Baggage delay or loss, along with the required airline reports.
    • Loss of passport or travel documents, including assistance and eligible reimbursements.

    Also, confirm whether valuables are excluded unless carried and declared in specific ways.

    Personal Liability and Legal Help

    Personal liability cover can help if you accidentally damage property or injure someone abroad. If your itinerary involves renting a stay, using sports facilities, or moving around crowded public spaces, this cover is worth reviewing.

    Schengen Travellers: Compliance Plus Usability

    For travel insurance for a Schengen visa, ensure your certificate matches your trip dates and the consulate’s stated requirements. Beyond compliance, check that the assistance process is simple to use in Europe, where hospital procedures and billing can feel unfamiliar.

    The policy pages You Should Read

    Do not skip:

    • The schedule includes names, passport spellings, destinations, and dates.
    • Reporting timelines and who to contact first.
    • Deductibles, sub-limits, and document requirements.
    • The exclusions list, especially medical and activity-related clauses.

    How to Buy Travel Insurance Online Without Regret

    When you buy travel insurance online, keep your passport open while entering names, and double-check that the start date matches your departure from India. Save the policy PDF to your phone and email, and store the assistance number separately. If you are travelling in a group, share the policy and helpline details with everyone.

    Final Thoughts

    The best international cover is not the cheapest quote; it is the plan that matches your trip, covers emergencies, and explains the claim process clearly. Compare medical support, exclusions, the claim process, and disruption benefits, then buy with confidence rather than urgency.

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

  • What Age Limits Apply in Travel Insurance for Senior Citizens

    What Age Limits Apply in Travel Insurance for Senior Citizens

    Mumbai (Maharashtra) [India], February 04: If you’re planning an overseas trip in your sixties or beyond, age is not just a form field; it can decide whether you can buy a policy at all, what benefits you get, and how much you pay. The good news is that travel insurance for senior citizens is widely available in India. The not-so-good news is that age rules vary by insurer and by plan type, so you need to know what to look for before you pay.

    In this article, you will explore what age limits apply in travel insurance for senior citizens.

    Why Age Limits Matter in Travel Insurance

    Travel insurance is priced around risk. As you grow older, the likelihood of needing medical assistance while travelling generally increases, and insurers reflect that in premiums and in eligibility rules. Many insurers also openly state that the traveller’s age directly influences the premium for senior citizen plans.

    Age limits exist primarily to keep coverage sustainable, especially for high-cost benefits such as emergency medical treatment, hospitalisation, evacuation, and repatriation.

    Key Age Terms You Should Know Before Buying

    Here are the key age terms you should know before buying:

    Entry Age

    This is the age range within which you can purchase the policy. If you’re above the maximum entry age on the day you buy, the insurer can decline the proposal.

    Coverage Age

    Some policies allow you to buy within an age band, but apply different benefit limits or terms once you cross a certain age slab during the trip period. This is why you should read the benefit table, not just the headline.

    Plan Type Matters More Than You Think

    Age limits can change depending on whether you buy a single-trip plan or an annual multi-trip plan. For example, one Indian travel insurance provider lists eligibility of 91 days to 70 years for single-trip cover, while annual multi-trip cover starts from the adult age and reaches the same upper cap.

    Typical Age Bands You’ll See in India

    There isn’t a single universal rule, but you’ll often see age structured in slabs. Here’s how it usually plays out:

    • Single-trip plans often allow a wider entry range, including children and seniors, as long as you’re within the insurer’s maximum entry age.

    • Annual multi-trip plans tend to be stricter on entry age because the insurer covers multiple journeys over the year.

    • Family floater travel policies may have their own entry-age rules and definitions of who is covered under a single policy.

    If you’re buying travel insurance for senior citizens, don’t assume a “senior plan” automatically means there is no upper age limit. Always check the insurer’s eligibility line and the benefit table.

    What Changes as You Cross Each Age Band

    Even when you’re eligible, age can affect the policy in a few practical ways:

    Premium Usually Rises With Age

    Insurers typically price senior policies at higher rates because medical risk increases with age.

    Medical Benefits Become the Real Deal-Breaker

    For older travellers, the most important part of travel insurance is typically emergency medical cover and assistance services, including cashless coordination where available.

    Timing Becomes Non-Negotiable

    Many travel policies must be purchased before you start the trip, and you generally can’t buy after you’ve departed. If age eligibility is tight, don’t leave it to the last minute.

    How to Pick the Right Plan If You’re a Senior Traveller

    Instead of chasing a “best” plan, match the policy to your travel reality:

    • Choose the right trip format: If you travel occasionally, a single-trip may be simpler. If you fly often, carefully compare annual multi-trip rules, as age eligibility can be narrower.

    • Be honest in medical declarations: Many plans are issued without pre-trip health check-ups, but that does not mean health details don’t matter. It usually means the insurer relies on what you declare.

    • Check destination requirements: Some countries require travel insurance for visa processing and may expect minimum medical coverage. This is especially relevant for trips to Europe.

    Final Takeaway

    Age limits in travel insurance aren’t meant to discourage you from travelling; they’re simply how insurers define eligibility and price risk. If you’re shopping for travel insurance for senior citizens, focus on three things: the entry-age rule, how benefits change by age slab, and whether the plan type you want is even available in your age bracket. Do that, and you’ll buy travel insurance with confidence, not confusion.

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

  • BGMI Players Can Unlock New Outfit via Latest Redeem Code for February 4th

    BGMI Players Can Unlock New Outfit via Latest Redeem Code for February 4th

    Bengaluru (Karnataka) [India], February 04: KRAFTON India continues its ongoing redeem code rollout for BattlegroundsMobile India (BGMI), offering players another chance to unlock exclusive in-game cosmetics. Today’s drop features the Meadows backpack, a sleek outfit designed to elevate character customisation in BGMI.

    • BATTLEGROUNDS MOBILE INDIA Players Can Unlock New Outfit via Latest Redeem Code59 official redeem codes released to unlock exclusive in-game rewards
    • BGMI players can redeem codes only via BGMI’s official website at www.battlegroundsmobileindia.com/redeem

    BGMI Players Can Unlock New Outfit via Latest Redeem Code for February 4th-PNN

    Redeem codes are valid until 28th February 2026 and can be redeemed only on BGMI’s official channels.

    Redeem Codes:

    IFZCZRAMDJD54UVJ
    IFZDZRJF9JG3UMJR
    IFZEZWGQCBTWNKFM
    IFZFZATC6749KFKN
    IFZGZSXN9R85VSFM
    IFZHZX9SBJJP5JF4
    IFZIZQFFR34HCNTN
    IFZJZ58J7KVVMWAW
    IFZKZTEPFA6KGP8M
    IFZLZF74QBU8H97P
    IFZMZFGN44QWAVRE
    IFZNZNDHE3X8FX9G
    IFZOZ4GJKDDQEHQ3
    IFZPZMCPE4DC43M9
    IFZQZXUCHUUUSVRV
    IFZRZCGW59VEEJ8C
    IFZVZ9W56KX5NAG8
    IFZTZM39684EANVT
    IFZUZT3DG5XBQJ3D
    IFZBAZQJK6KFDMSW
    IFZBBZXH8A77S4KX
    IFZBCZW5FJ33ST36
    IFZBDZUS7MW7EE36
    IFZBEZ6GNXXXTU8C
    IFZBFZKTAK947989
    IFZBGZHXC5XQTDU8
    IFZBHZACU45RMWDF
    IFZBIZFFEVX3TVDR
    IFZBJZ6FMGNCCB9G
    IFZBKZW9D7RSR8NX
    IFZBLZXJFPKRTE3V
    IFZBMZFB9MA8GWAT
    IFZBNZPSQJNGRTK9
    IFZBOZWPGGN4EBXM
    IFZBPZUKCAEGUVJ8
    IFZBQZBN75EHBETV
    IFZBRZTBPJGPGXDF
    IFZBVZAJHUUC58GN
    IFZBTZH9NB4CDV3G
    IFZBUZQBQ6H4NC7T
    IFZCAZ5GJXUDJX8X
    IFZCBZN7U5CKHJK8
    IFZCCZBB34E6PG8R
    IFZCDZA8SG54JJAS
    IFZCEZS9MVJBTH6X
    IFZCFZX7VN6JTNAC
    IFZCGZJC3ME6J7TC
    IFZCHZ3EPH9476XE
    IFZCIZB4V7HBXPFG
    IFZCJZKV6HKGKVNT
    IFZCKZ9NMWTFPNQK
    IFZCLZPFCCSQ4XSU
    IFZCMZRWCVUBFPU9
    IFZCNZDQBQ6QKJNG
    IFZCOZJQEKTXH48A
    IFZCPZWDDR5AXM73
    IFZCQZM7CWPWB9QJ
    IFZCRZ7B7ER85B5W
    IFZCVZSDQHV94AXJ

    Steps to redeem:

    Players can follow these simple steps to claim their rewards:

    • Step 1: Go to the Redeem section on BGMI’s official website www.battlegroundsmobileindia.com/redeem
    • Step 2: Enter your Character ID
    • Step 3: Enter the Redemption Code
    • Step 4: Enter the verification/ Captcha code → A message will confirm “Code redeemed successfully”
    • Step 5: The reward will be delivered via in-game mail

    Rules to Remember:

    • A maximum of 10 users can redeem each code on a first come first served basis
    • A user cannot redeem a code twice
    • Users must claim their rewards via in-game mail within 7 days or the mail will expire
    • If a player is among the first 10 users to redeem the code, a message will confirm “Code redeemed successfully”. Otherwise, users will see “Code expired” or a similar message
    • Each user account can redeem only one code per day
    • Redeem codes cannot be used via guest accounts
    • Rewards must be claimed within 30 days from receiving the in-game mail

    For the latest updates, follow BGMI’s official YouTube, Instagram and Facebook pages.

    About KRAFTON, Inc.

    Headquartered in Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is built on a global network of 19 creative studios that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks, inZOI Studio, JOFSOFT, Eleventh Hour Games, OmniCraft Labs, Olivetree Games, Loonshot Games, and 9B STUDIO. Each independent studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services.

    KRAFTON is responsible for premier game IPs, including PUBG: BATTLEGROUNDS, PUBG MOBILE, PUBG: BLINDSPOT, inZOI, Subnautica, MIMESIS, Hi-Fi Rush, Dinkum, TERA, My Little Puppy, and more. With a passionate and driven team across the globe, KRAFTON is a tech-forward company with world-class development capabilities, continuously exploring new possibilities that enhance the gameplay experience — including AI and other emerging technologies. For more information, visit www.krafton.com

    About KRAFTON India

    In India, KRAFTON is responsible for premier mobile games, including BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 240 million downloads, Bullet Echo India, Road To Valor: Empires, and CookieRun India, among others. Committed to enhancing the start-up ecosystem in India, KRAFTON has invested over $200 million in several Indian startups across interactive entertainment, gaming, Esports, and technology, since 2021. KRAFTON actively supports India’s game development ecosystem through its KRAFTON India Gaming Incubator (KIGI) while strengthening the Esports ecosystem with flagship events like the BATTLEGROUNDS MOBILE INDIA SERIES (BGIS) and BATTLEGROUNDS MOBILE INDIA PRO SERIES (BMPS). For more information, visit https://krafton.in/

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

  • Big Boost for Para Sports: Yogesh Shelly Appointed Director of Para Athlete Development and Special Programs, India Para Powerlifting; Office Inaugurated by JP Singh and Satya Prakash Sangwan

    Big Boost for Para Sports: Yogesh Shelly Appointed Director of Para Athlete Development and Special Programs, India Para Powerlifting; Office Inaugurated by JP Singh and Satya Prakash Sangwan

    Samana (Punjab) [India], February 04: Para sports in India achieved a major milestone today as Yogesh Shelly was officially appointed Director of Para Athlete Development & Special Programs, India Para Powerlifting, a unit of the Paralympic Committee of India (PCI). The official appointment letter was issued by IRS JP Singh, Chairman of India Para Powerlifting, in the presence of Satya Prakash Sangwan, Vice President, Paralympic Committee of India.

    Adding to the significance of the day, a new Para Powerlifting office was opened in Samana, Patiala, under the leadership of Yogesh Shelly. The office was formally inaugurated jointly by IRS JP Singh and Satya Prakash Sangwan, marking an important step towards strengthening grassroots infrastructure and support for para athletes in the region. This office is expected to serve as a hub for training, guidance, and coordination for para athletes from nearby districts and states.

    Speaking at the inauguration, IRS JP Singh emphasised the importance of local-level infrastructure and strong leadership in identifying talent and supporting athletes. Satya Prakash Sangwan also highlighted the role of such initiatives in building inclusive platforms and providing better opportunities for para athletes to excel at national and international levels.

    Yogesh Shelly expressed his gratitude for the trust placed in him and said that, as Director of Para Athlete Development & Special Programs, his focus will remain on athlete welfare, talent identification, and developing structured programs to strengthen para powerlifting in India.

    The appointment and the office inauguration were widely appreciated by sports officials, athletes, and local supporters, who called it a landmark step towards inclusive sports growth and a brighter future for para powerlifting in India.

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

  • “Union Budget 2026-27 Progressive and Growth-Oriented” – Chairman, MATEXIL

    “Union Budget 2026-27 Progressive and Growth-Oriented” – Chairman, MATEXIL

    Mumbai (Maharashtra) [India], February 03: The Hon’ble Union Finance Minister, Smt Nirmala Sitharaman, announced the Union Budget for 2026-27 on Sunday, February 01.

    Welcoming the Budget, Shri Shaleen Toshniwal, Chairman, MATEXIL (Manmade and Technical Textiles Export Promotion Council), stated, “The Budget is Positive, and addresses the requirements of India as a growing economy with expanding trade and deeply integrated with the global economy”. He extended his thanks to the Hon’ble Union Finance Minister, Smt. Nirmala Sitharaman for announcing a very Pragmatic and Growth-oriented Union Budget 2026-27, which will lead our country towards Viksit Bharat.

    "Union Budget 2026-27 Progressive and Growth-Oriented" - Chairman, MATEXIL-PNN

    Shree Shalin Toshniwal, Chairman – MATEXIL

    I am glad the Union Budget has proposed an integrated program for the textile sector, which is labour-intensive,” said Shri Toshniwal.

    The budget has proposed a National Fibre scheme for natural fibres, manmade fibres and new-age fibres . The Chairman, MATEXIL, expressed his confidence that the scheme will certainly address the requirements of fibres by the textile & Clothing sector to achieve the export target of US$ 100 billion by 2030.

    The proposed Textile Expansion and Employment scheme to modernise traditional clusters with capital support for machinery, technology upgradation and common testing and certification centres will go a long way in facilitating the manmade fibre textiles and technical textiles to produce value-added products and adapt themselves to the requirements of the export markets, according to the Chairman, MATEXIL.

    MSMEs play a vital role in the economy, especially in the export of products.

    The budget proposes to create champion MSMEs and support small and medium enterprises by encouraging them. Shri Toshniwal pointed out that MSMEs play a significant role in exports of manmade fibre textiles and technical textiles, and the proposed support will  help and encourage MSME exporters to scale up and increase their production capacity.

    The budget has proposed to allow SEZ units to sell in the Domestic Tariff Area (DTA) at concessional rates of duty as a one-time measure. This will provide the much-needed relief to the SEZ units who are grappling with underutilization of capabilities due to an adverse global ecosystem and higher tariff rates in leading export markets, said Shri Toshniwal.

    Other measures, such as the introduction of the new Income Tax Act with simplified rules and forms, and the rationalisation of the Customs warehousing framework and seamless cargo clearance through a single and interconnected digital window, will promote ease of doing business, according to the Chairman, MATEXIL. Further, he added that the complete removal of the current value cap of Rs. 10 lakh per consignment on courier exports will promote exports through e-commerce.

    He expressed confidence that these initiatives will boost exports of Manmade Fibre Textiles and Technical Textiles.

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

     

  • Sleep Trends 2026: What Indian Consumers Want in Their Mattress

    Sleep Trends 2026: What Indian Consumers Want in Their Mattress

    The Great Indian Sleep Awakening

    New Delhi [India], February 03: If the last decade was about “hustle culture,” 2026 is shaping up to be the year of “recovery culture.” The Indian consumer has fundamentally shifted gears. We are no longer looking for a mattress just because the old one sagged; we are looking for performance tools to combat rising stress levels, sedentary lifestyles, and chronic back issues.

    Market data and consumer behavioral shifts point to a clear conclusion: The days of the generic “cotton gadda” are fading. The modern Indian sleeper demands science, specificity, and sustainability. Here is what is driving the market in 2026.

    1. The Orthopedic Imperative: “My Back Needs a Break”

    The number one priority for Indian consumers remains unchanged, but the expectation has evolved. “Back support” is no longer a buzzword; it’s a medical necessity. With nearly 60% of urban Indians reporting lower back issues due to long desk hours, the demand is for preventative orthopedic support.

    Consumers are moving away from “rock hard” mattresses (a common Indian myth for back pain) toward High-Resilience (HR) Foam and Pocketed Spring systems. These technologies offer contouring support—firmness where you need it (lower back) and softness where you want it (shoulders).

    2. The Death of “One-Size-Fits-All”

    Above: The King Koil SleepID system uses biometric data to replace guesswork with precision.

    In 2026, personalization is not a luxury; it is the baseline. Indian consumers are accustomed to personalized playlists, diet plans, and workout routines—why should their sleep be generic?

    The trend is shifting heavily toward Data-Driven Customization. This is where King Koil’s SleepID technology leads the market. Consumers want validation. They don’t want a salesperson saying, “This is soft.” They want an algorithm to tell them, “Based on your BMI of 24 and side-sleeping habit, you need a mattress with a firmness score of 6.5.”

    3. Climate-Adaptive Comfort

    India is a hot country, and “sleeping hot” is a major disruptor of Deep Sleep. A massive trend for 2026 is Temperature Regulation. Consumers are actively rejecting materials that trap heat.

    • What’s In: Breathable latex, open-cell structure foams, and cool-gel infusions.
    • What’s Out: Traditional, high-density foams with zero airflow that act as heat sinks.

    Expert Insight: The King Koil Sleep Lab

    Drawing from our extensive blog archives and sleep research, we know that hardware (the mattress) is only half the battle. The “Soft” trends for 2026 involve Sleep Hygiene Ecosystems.

    • The “Golden Hour”: Indian consumers are increasingly adopting a tech-free hour before bed to reduce blue light exposure.
    • Circadian Sync: There is a growing preference for mattresses that minimize toss-and-turn friction, allowing for faster entry into REM cycles.

    Addressing the Indian Consumer: Common FAQs

    As buyers become more discerning, the questions in showrooms are changing. Here is how the modern market responds to the top queries:

    Q: “Will a soft mattress hurt my back?” A: It depends on your body type. A “soft” mattress can actually be better for side sleepers as it cushions the hips. The trend is moving away from “Hard vs. Soft” to “Aligned vs. Misaligned.”

    Q: “Is Memory Foam good for Indian summers?” A: Traditional memory foam can get warm. However, 2026 innovations utilize Phase Change Material (PCM) and breathable fabrics that neutralize body heat, making them perfectly suitable for Indian climates.

    Q: “How do I know if I need a custom mattress?” A: If you and your partner have a weight difference of more than 15-20kg, a standard mattress will likely sag on one side or feel too hard for the lighter person. Customization ensures motion isolation and individual support.

    The Verdict for 2026

    The future is Hybrid. The Indian consumer wants the durability of traditional springs combined with the plush comfort of modern foam, all wrapped in a package that is scientifically validated for their specific body type. They are willing to pay a premium, but only if the product promises—and delivers—a measurable improvement in their health.

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

  • SoupX launches ‘SoupX – Sip of Health’ outlet at Gurugram hospital

    SoupX launches ‘SoupX – Sip of Health’ outlet at Gurugram hospital

    Strategic investor Jasper Group backs hospital-focused nutrition format with plan for 1,000 outlets nationwide

    Gurugram (Haryana) [India], February 03: SoupX opened its first outlet, SoupX – Sip of Health, at Aarvy Healthcare Hospital, Gurugram, signalling the scale-up of a hospital-linked food services format designed for patients, caregivers, medical staff, and visitors.

    “When people are in a hospital, they are often there for extended hours, patients, family members and medical teams alike,” said Shri Surinder Arora, Chairman, Jasper Group, who joined as the Guest of Honour. “In such environments, access to food that is clean, balanced and easy to consume becomes important to the overall experience. SoupX – Sip of Health has been created to work alongside existing hospital facilities by offering a reliable option for simple, nutritious meals within the premises, through a format that can be maintained with consistency as it expands to more locations.” 

    SoupX launches ‘SoupX – Sip of Health’ outlet at Gurugram hospital-PNN

    The inauguration was attended by Shri Radha Mohan Singh, Honourable Member of Parliament (BJP), Chairperson of the Parliamentary Committee on Defence and former Union Cabinet Minister, who served as the Chief Guest, along with policymakers and industry representatives. The event also saw the presence of Mahender Singh Prajapati and Naresh Kumar Kumawat, along with senior officials from government-linked banking institutions.

    These outlets operate on standardised preparation processes, hygiene protocols and portion-controlled menus suited for high-footfall healthcare settings. SoupX plans to open 12–15 additional outlets across Delhi-NCR over the next three months and scale the network to around 1,000 outlets nationwide over the next five years.

    Uttam Kumar, Founder & CEO of SoupX, said the outlet format has been built around operational consistency, from sourcing and preparation to hygiene and portion control, to ensure the same experience is delivered every day within hospital settings. “Our immediate focus is on getting the execution right across healthcare locations, understanding footfall patterns and usage behaviour, and only then taking the model to other suitable environments,” Uttam Kumar added.

    India’s institutional food services market has expanded steadily alongside the growth of private healthcare infrastructure, with hospitals increasingly seeking structured food partners that meet hygiene and nutritional standards.

    About Jasper Group:
    Jasper Group is a trusted frozen food company in India, specialising in premium non–vegetarian and Vegetarian products. We are committed to delivering quality, safety, and innovation across frozen, ready-to-cook, and ready-to-eat food categories. With a process-driven and technology-enabled ecosystem, we ensure consistent products, operational excellence, and sustainable growth. At Jasper Group, our focus is on building long-term trust by delivering food that meets the highest standards every day.

    About SoupX:
    SoupX is India’s first wellness QSR designed for hospitals, workplaces, and public environments. We create clean-label meals that support energy, recovery, and nourishment. Our menus are crafted with chefs, nutritionists, and food technologists to provide balanced, delicious meals that suit modern lifestyles.

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.