I Am Bhojpuriya

Category: India’s Retail Champions of Apparel and Lifestyle

  • BGMI’s Daily Rewards Momentum Continues with a Fresh Redeem Code Drop for 2nd February

    BGMI’s Daily Rewards Momentum Continues with a Fresh Redeem Code Drop for 2nd February

    Bengaluru (Karnataka) [India], February 02: KRAFTON India has released a new redeem code for BATTLEGROUNDS MOBILE INDIA (BGMI) as part of its ongoing rewards programme. Players can unlock the Female Racer Set an in-game cosmetic item that allows further customisation of character appearance in BGMI. The code is available for a limited period through official redemption channels.

    • 59 official redeem codes released to unlock exclusive in-game rewards
    • BGMI players can redeem codes only via BGMI’s official website at battlegroundsmobileindia.com/redeem

    BGMI’s Daily Rewards Momentum Continues with a Fresh Redeem Code Drop for 2nd February -PNN

    Redeem codes are valid until 28th February 2026 and can be redeemed only on BGMI’s official channels.

    Redeem Codes:

    IEZCZH53F36AURX6
    IEZDZ673SM78CMB5
    IEZEZ4D6AKB88P4H
    IEZFZUKN4VEBPFKJ
    IEZGZ8SGN844RBVN
    IEZHZQCAB4W39X46
    IEZIZPGACJGBBAPJ
    IEZJZNJNHADS3CW9
    IEZKZAUQGU8JDXK7
    IEZLZ57V5P83UWDJ
    IEZMZRHR4QSQD5CA
    IEZNZX5QFNGPEHEN
    IEZOZFT96M7AP3SQ
    IEZPZVVXPHPSKRFA
    IEZQZTGGQNSVT4FS
    IEZRZU353TKG6NDM
    IEZVZFGC9KAPEVA3
    IEZTZ8T5XHS3QVT6
    IEZUZNRFXCS5E6QP
    IEZBAZ83JV6JFJUQ
    IEZBBZHE3RTVK5HG
    IEZBCZ3KQMAHDD9F
    IEZBDZUHW89TNBRD
    IEZBEZDDGTTWP8EE
    IEZBFZAR9SJEDKEJ
    IEZBGZEE9QW47KBG
    IEZBHZDMUET6SXEU
    IEZBIZKXR3ABCW8G
    IEZBJZA48M3PRG8T
    IEZBKZSAMAC6USRE
    IEZBLZSC53SXT9X8
    IEZBMZU5AXMADJEU
    IEZBNZT3UBTDFTRX
    IEZBOZWX6VCMQE5K
    IEZBPZ7CXXFBDNA3
    IEZBQZRBB65T4PFP
    IEZBRZ85RVBAK364
    IEZBVZU5B88BS7JE
    IEZBTZUJ3GQHV86M
    IEZBUZGNRCVVXDEX
    IEZCAZC9FBKN4GMD
    IEZCBZBQFKQ8E746
    IEZCCZ86R43HAHNC
    IEZCDZ7SE9XV6AQD
    IEZCEZDS8B8BHV49
    IEZCFZ6NVUGHG3V3
    IEZCGZ9VMFDWMRHT
    IEZCHZ4EEN88EGR9
    IEZCIZW754VPKJVV
    IEZCJZWDWRTCVJNA
    IEZCKZ7AFV9RFUMW
    IEZCLZ9ATUTKJWWS
    IEZCMZSPA8CQ3QDG
    IEZCNZPNF7K7K3KU
    IEZCOZR98XDU7XPH
    IEZCPZRKQV8JEH35
    IEZCQZ63UBCRV3CS
    IEZCRZJQ7NWT6H7W
    IEZCVZFVSDAVG4JM

     

    Steps to redeem:

    Players can follow these simple steps to claim their rewards:

    • Step 1: Go to the Redeem section on BGMI’s official website www.battlegroundsmobileindia.com/redeem
      • Step 2: Enter your Character ID
      • Step 3: Enter the Redemption Code
      • Step 4: Enter the verification/ Captcha code → A message will confirm “Code redeemed successfully”
      • Step 5: The reward will be delivered via in-game mail

    Rules to Remember:

    • A maximum of 10 users can redeem each code on a first come first served basis
      • A user cannot redeem a code twice
      • Users must claim their rewards via in-game mail within 7 days or the mail will expire
      • If a player is among the first 10 users to redeem the code, a message will confirm “Code redeemed successfully”. Otherwise, users will see “Code expired” or a similar message
      • Each user account can redeem only one code per day
      • Redeem codes cannot be used via guest accounts
      • Rewards must be claimed within 30 days from receiving the in-game mail

    For the latest updates, follow BGMI’s official YouTube, Instagram and Facebook pages.

    About KRAFTON, Inc.

    Headquartered in Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is built on a global network of 19 creative studios that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks, inZOI Studio, JOFSOFT, Eleventh Hour Games, OmniCraft Labs, Olivetree Games, Loonshot Games, and 9B STUDIO. Each independent studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services.

    KRAFTON is responsible for premier game IPs, including PUBG: BATTLEGROUNDS, PUBG MOBILE, PUBG: BLINDSPOT, inZOI, Subnautica, MIMESIS, Hi-Fi Rush, Dinkum, TERA, My Little Puppy, and more. With a passionate and driven team across the globe, KRAFTON is a tech-forward company with world-class development capabilities, continuously exploring new possibilities that enhance the gameplay experience — including AI and other emerging technologies. For more information, visit www.krafton.com

    About KRAFTON India

    In India, KRAFTON is responsible for premier mobile games, including BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 240 million downloads, Bullet Echo India, Road To Valor: Empires, and CookieRun India, among others. Committed to enhancing the start-up ecosystem in India, KRAFTON has invested over $200 million in several Indian startups across interactive entertainment, gaming, Esports, and technology, since 2021. KRAFTON actively supports India’s game development ecosystem through its KRAFTON India Gaming Incubator (KIGI) while strengthening the Esports ecosystem with flagship events like the BATTLEGROUNDS MOBILE INDIA SERIES (BGIS) and BATTLEGROUNDS MOBILE INDIA PRO SERIES (BMPS). For more information, visit https://krafton.in/

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  • IPS Academy’s Vishal Dhakad Wins Gold at World Raw Powerlifting Championship

    IPS Academy’s Vishal Dhakad Wins Gold at World Raw Powerlifting Championship

    Indore (Madhya Pradesh) [India], January 31: At the World Raw Powerlifting Championship held in Vietnam, IPS Academy’s talented athlete Vishal Dhakad delivered a stellar performance to clinch the gold medal in the Under-Junior 74 kg category. With this historic victory, Vishal brought international recognition to India and the state.

    The world-class championship witnessed intense competition among top athletes from several countries. Despite the tough field, Vishal secured first place through his powerful performance, technical precision, and mental strength. In addition to the gold medal, he also won the World Strongman Trophy.

    Associated with IPS Academy – Institute of Engineering & Science, Indore, Vishal’s achievement is being hailed as a major success in the state’s sporting history. His win has inspired renewed enthusiasm among young athletes across the region.

    Expressing pride over the achievement, IPS Academy President Architect Achal Chaudhary said the victory is a matter of great pride for both the institution and the state. Principal Dr. Archana Kirti Chaudhary added that Vishal’s success proves that consistent practice, discipline, and dedication can lead to outstanding accomplishments even at the global level.

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  • Rahul Pagar Appointed Country General Manager of East-West Seed India

    Rahul Pagar Appointed Country General Manager of East-West Seed India

    East-West Seed India announced the appointment of Rahul Pagar as General Manager – India

    New Delhi [India], January 31: In his new role, Rahul will lead the India organisation with a focus on reinforcing the company’s brand leadership and relevance, deepening its positive impact on smallholder farmers and their communities, and building an effective, inclusive organisation through strong cross-functional collaboration. A key priority will be people and capability building, aligned with East-West Seed’s Vision 2030 and its mission to serve smallholder farmers.

    Commenting on his appointment, Rahul Pagar said, “It is a privilege and a great responsibility to lead East-West Seed India at a time when supporting smallholder farmers through quality vegetable seeds and strong partnerships is more important than ever. As our Founder, Dr. Simon Groot, has often said, ‘A good seed can change the lives of millions.’ This belief continues to guide how we work—with farmers at the centre and a clear focus on building a future-ready organisation that creates lasting value.”

    He adds, “India is a complex, diverse, and vital market. Leading this organization will require deep listening, building robust teams, and fostering a culture of trust and openness. My goal is to create an inclusive environment where everyone can grow, collaborate, and do their best work—because strong teams are what make a lasting difference for farmers and communities.”

    East-West Seed India remains committed to serving smallholder farmers by delivering high-quality vegetable seeds, knowledge, and partnerships that support sustainable livelihoods and resilient food systems.

    East-West Seed India is widely recognized for its leadership in innovation, sustainability, and people practices. The company received honors at the BW Emerging Business Awards for Innovation and Social Impact, and at the India Business Awards 2024 for Global Leadership in Innovation and Sustainable Practices, with special recognition for supporting women farmers. East-West Seed India is also a Great Place to Work Certified, reflecting its commitment to an inclusive, high-trust workplace culture.

    About East-West Seed
    East-West Seed is a global leader in the tropical vegetable seeds market with four and a half decades of experience in breeding, producing, and delivering high-quality vegetable seeds. Founded by Dr. Simon Groot, winner of the World Food Prize 2019, East-West Seed is ranked #1 in the 2022 Global Access to Seed Index for South and Southeast Asia, recognizing its commitment and performance in providing the world’s smallholder farmers access to quality seeds. In 2020, East-West Seed was ranked #28 in Fortune’s Change the World list of companies that are doing well by doing good.

    Headquartered in Nonthaburi, Thailand, East-West Seed employs approximately 3,500 people and operates 17 R&D establishments across 7 countries. With exports to over 60 countries in tropical areas, the company supports nearly 23 million smallholder farmers worldwide.

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  • Next Stop: Roswalt Realty Oshiwara Mumbai Metro Station Gets a New Identity as Roswalt Realty Takes Naming Rights for a Year

    Next Stop: Roswalt Realty Oshiwara Mumbai Metro Station Gets a New Identity as Roswalt Realty Takes Naming Rights for a Year

    Mumbai (Maharashtra) [India], January 31: In a landmark branding and city-integration move, Roswalt Realty has acquired the naming rights of Oshiwara Metro Station for one year, officially rebranding it as Roswalt Realty Oshiwara. The announcement was marked by a special on-ground event at the station, celebrating the association between urban mobility and one of Mumbai’s fastest-growing real estate brands.

    The initiative reinforces Roswalt Realty’s deep-rooted presence in the Oshiwara–Andheri West corridor, a key residential and commercial hub in the city. By associating with a high-footfall public infrastructure landmark, Roswalt Realty aims to build everyday recall while strengthening its connection with the communities it serves.

    Next Stop: Roswalt Realty Oshiwara Mumbai Metro Station Gets a New Identity as Roswalt Realty Takes Naming Rights for a Year-PNN

    Speaking on the occasion, Ar. Shantanoo Vishwanath Rane, Chairman, Roswalt Realty, said,
    “Oshiwara has been central to our journey as a brand. This association goes beyond visibility—it reflects our commitment to being part of Mumbai’s evolving urban fabric and everyday life.”

    The renamed station, Roswalt Realty Oshiwara, connects thousands of commuters daily and sits at the heart of one of the city’s most active redevelopment zones. The move aligns with Roswalt Realty’s philosophy of integrating development with infrastructure, accessibility, and city growth.

    Known for its ‘On Time. Every Time.’ delivery ethos and strong footprint across premium and redevelopment projects, Roswalt Realty continues to explore innovative ways to engage with Mumbai at scale—where brands don’t just build homes, but become part of the city’s narrative.

    For more information on Roswalt Realty’s upcoming launches and developments across Mumbai, please contact the number: 7507070707 | www.roswalt.com.

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  • LANXESS remains at the forefront of sustainability

    LANXESS remains at the forefront of sustainability

    LANXESS once again on CDP Climate A List – among the top 4 percent of all companies assessed

    Mumbai (Maharashtra) [India], January 31: Climate protection initiative CDP has once again included LANXESS in its “A List” for climate protection – for the seventh time in a row. With an “A” rating, the specialty chemicals company ranks among the top 4 percent of more than 22,100 companies assessed worldwide.

    CDP gave particularly positive ratings in the areas of business strategy, targets, emissions reduction and climate-friendly products, governance and value chain.

    The CDP experts award “A” ratings to companies that disclose their climate protection measures in a particularly transparent manner and implement their plans reliably. Among other things, verifiable strategies, science-based targets and a current climate protection plan are rewarded.

    LANXESS also achieved a strong result in the area of water: CDP rated the company’s water management with the second-best grade of A-. LANXESS has been reporting to the CDP continuously since 2012.

    • LANXESS once again on CDP Climate A List – among the top 4 per cent of all companies assessed

    EcoVadis confirms LANXESS’s gold status

    Back in December 2025, sustainability platform EcoVadis had already evaluated the speciality chemicals company. With 83 out of a possible 100 points, LANXESS has once again improved on its

    previous year’s performance and is thus among the top 2 per cent of all companies evaluated. EcoVadis has thereby confirmed LANXESS’s Gold status.

    “The latest assessments by CDP and EcoVadis are proof that our focus on sustainability is setting international standards,” said Hubert Fink, member of the Board of Management of LANXESS AG. “Our progress in this area is paying off – also for our customers who want to achieve their own sustainability goals.”

    Recognized by leading organizations

    Non-profit organization CDP collects annual environmental and climate data from companies on greenhouse gas emissions, water management, and forest protection. In 2025, more than 22,100 companies submitted their statistics. The CDP platform is considered the market standard and covers more than half of the global listed market.

    EcoVadis is a leading platform for sustainability information for global supply chains. More than 150,000 companies use the ratings and other EcoVadis solutions to assess sustainability in their supply chain. For the majority of LANXESS’s customers and suppliers, the EcoVadis rating is the key metric for assessing the specialty chemicals company’s sustainability.

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  • Country Club Celebrates Republic Day with the Real Heroes, Launches Chalo Pattaya VIP International Membership Card

    Country Club Celebrates Republic Day with the Real Heroes, Launches Chalo Pattaya VIP International Membership Card

    Announces Asia’s Biggest ‘Darlings Day Out 2026’

    Mumbai (Maharashtra) [India], January 29: Country Club, Andheri West marked the spirit of India’s 77th Republic Day with a meaningful and inspiring celebration that beautifully reflected its philosophy of binding communities and contributing to nation building.

    This year, the Republic Day celebration stood apart from conventional events. Instead of inviting celebrity figures, Country Club chose to honour the true heroes of the nation—children. The national flag was hoisted in the presence of 50 government school children, along with Country Club members and residents, symbolising hope, unity, and the promise of a brighter tomorrow.

    The gathering brought together families, members, and young minds in an atmosphere filled with pride, unity, and respect for the Constitution of India. The presence of children during the flag hoisting served as a reminder that nation building is a collective effort—one that starts at the grassroots level and grows stronger through community bonding.

    The event resonated strongly with the ideals of Dr. A P J Abul Kalam Sir, India’s former President and missile man who firmly believed that education is the foundation upon which a strong nation is built. His legacy echoed through the gathering, inspiring the young students to dream fearlessly and believe in their power to shape the nation. He was a practising Muslim, but he lived and led beyond religion. He strongly believed that India’s strength lies in unity, mutual respect, and harmony among all faiths. His closest influences included the Bhagavad Gita, the Quran, and the Bible — he often quoted from all three. As President, he never allowed religion to divide public life and always upheld the secular spirit of the Indian Constitution.

    Country Club Celebrates Republic Day with the Real Heroes, Launches Chalo Pattaya VIP International Membership Card-PNN

    Chalo Pattaya Collaboration & Membership Card 

    Country Club is pleased to announce its collaboration with Kotchaphorn Garden for its exclusive Chalo Pattaya property. This strategic partnership follows the company’s significant zero-debt milestone and the overwhelming interest from partners to collaborate with Country Club through the franchise route.

    As part of the launch, Country Club unveiled the Chalo Pattaya VIP International Membership Card, priced at ₹2,25,000/-, offering exceptional value, long-term benefits, and premium international hospitality experiences.

    Key Features & Benefits include:

    • Club Membership valid for 30+ years
    • 6 Nights & 7 Days Free Stay across Country Club destinations
    • 1-Year “7 Across” Gold Membership 
    • Complimentary Return Flight Tickets for Two
    • 2 Nights / 3 Days Free Stay at Pattaya (Room Only)

    Booking & Travel Terms: 

    • Reservations to be made 30 days in advance for flights and rooms
    • Rooms are subject to availability
    • Only direct-flight airports are applicable
    • Flights will be booked through leading airlines such as AirAsia and IndiGo

    Under the MGM (Member-Get-Member) Scheme, any existing member who successfully introduces one International Membership will be eligible to receive the same complimentary 2 nights / 3 days free stay at Pattaya, adding further value and rewards for member referrals.

    This thoughtfully curated membership reinforces Country Club’s commitment to offering its members luxury, transparency, and world-class travel experiences, while delivering unmatched value through long-term privileges.

    Speaking on the occasion, Chairman and Managing Director of Country Club, Mr Y. Rajeev Reddy, emphasised that the organisation has always stood for bringing people together, fostering social responsibility, and creating platforms that inspire positive change.

    “We are delighted to introduce Chalo Pattaya for our members and guests to create unforgettable experiences for them while delivering unmatched luxury and exclusivity. We look forward to celebrating many special moments with our members and guests in future”.

    Darlings Day Out 

    Country Club Hospitality and Holidays Ltd also announced Asia’s biggest “Darlings Day Out 2026”, promising a grand celebration featuring dazzling fashion shows, live music, and engaging entertainment across major Country Club locations nationwide.

    The announcement was made by Chairman and Managing Director Mr. Y. Rajeev Reddy.

    Adding glamour to the launch event, a scintillating dance show was held, where models danced on the stage on patriotic songs, captivating the audience.

    The Darlings Day Out 2026, is scheduled for February 14, 2026 in Mumbai. The event will be held simultaneously in Hyderabad, Pune, Bengaluru, Chennai, Kolkata, Delhi, Surat, and Kolhapur, offering members a vibrant blend of entertainment and family festivities.

    About Country Club Hospitality and Holidays Ltd 

    When Country Club Hospitality and Holidays Ltd. was established in 1989, it was a pioneer in the conception of offering comprehensive leisure, recreation and hospitality membership services in India. Constituted as a fully equipped club, Country Club has now flourished into a provider of member exclusive clubbing hubs, breathtaking holiday destinations, avant-garde fitness centres and star-studded events.

    Country Club Hospitality & Holidays operates a network of over 100 properties, including owned, managed, and affiliated resorts across India and overseas.” This colossal network encompasses social clubs in urban hotspots, luxurious city-centric hotels, rejuvenating wellness centres, beach-front resorts, serene hilltop vacation homes, wildlife jungle lodges and water amusement parks.

    Country Club is a leading lifestyle and leisure club that provides its members with a range of facilities and services. With a focus on health, wellness, and recreation, the club offers a unique experience for its members.

    Click to view Country Club Republic Day Celebration
    https://youtube.com/shorts/C5VLKEKyAvc

    For further details, please visit www.countryclubindia.net

    Contact:
    Nirav
    nirav@countryclubmail.com
    9845035959

    Hiram
    hiram@countryclubmail.com
    9849030540

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  • Bharat Nutrition and Lifestyle Classroom by Team Luke Goes Live on Republic Day, Free for All

    Bharat Nutrition and Lifestyle Classroom by Team Luke Goes Live on Republic Day, Free for All

    A first-of-its-kind virtual nutrition and lifestyle classroom session for children across India, created in support of PM Narendra Modi ji’s vision of a healthier Bharat.

    Mumbai, January 27, 2026: Luke Coutinho, Foundational Medicine and Lifestyle Expert, and Team Luke announced the release of the Bharat Nutrition and Lifestyle Classroom on the 26th of January, 2026. This is an exclusive Republic Day special, with a structured classroom session designed for children across India, free of cost and accessible to every home, school and community.

    Created in support of the Hon. Prime Minister Shri Narendra Modi ji’s vision of a healthier Bharat, the classroom brings a simple belief to life: when lifestyle education reaches children at the grassroots level, it strengthens families, schools and the nation.

    How it All Began: The Story Behind the Bharat Nutrition and Lifestyle Initiatives

    Reflecting on the origin of the initiative, Luke, a Wellness Champion for the Hon. Prime Minister’s Fit India Movement, shares, “At the end of February 2025, after a long day of consults, I received a call from our Hon. Prime Minister, Shri Narendra Modi Ji’s office. It wasn’t routine; we were asked to create a Bharat-inspired dish and lifestyle guidelines aligned with the national vision for a healthier Bharat. In that moment, it didn’t feel like work. It was a responsibility.”

    That call set in motion a clear national intent, amplified at NXT Conclave 2025, where Luke was invited by Shri Kartikeya Sharma, Hon. Member of the Rajya Sabha and Founder of the ITV Media Network, to create a Bharat-inspired dish and lifestyle framework aligned with the Hon. Prime Minister’s vision. The NXT Conclave brought together 20+ global leaders and changemakers, and Luke was honoured to be the only keynote speaker in the health and wellness category, addressing the importance of lifestyle and preventive care for our nation.

    On 28th February 2025, the Bharat Dish and Lifestyle Plan was unveiled at the NXT Conclave and later shared widely in English and 5+ Indian languages. Built to be simple, familiar, and deeply rooted in Bharat, it included millet khichdi and sattu kadhi, traditional foods, daily lifestyle foundations, and 100+ recipes, anchored by the message: Made in India. Heal in India.

    During the same time, Luke also had the opportunity to visit Anganwadi centres and witness Poshan Abhiyaan at the grassroots. The 24-language Poshan Tracker reinforced a truth the team carried forward: lasting health begins early, with children.

    From a Bharat-inspired Plan to a Nation-wide Education Mission

    On 1st March 2025, Luke met our Hon. Prime Minister Shri Narendra Modi ji. His message to Luke was clear: “If we are to build a healthier Bharat, then we must begin with children and start at the very grassroots, because they are our future.”

    In March 2025, Team Luke expanded access further by launching the Bharat Nutrition and Lifestyle Plan, a free, downloadable offering designed for schools, principals, teachers, parents and institutions across India, helping school canteens, home kitchens, and tiffin boxes return to balance, nourishment and common sense. The initiative has since reached thousands, continuing to expand.

    On 1st May 2025, Team Luke launched India’s first Bharat School Menu and Lifestyle Plan, a free monthly initiative offering balanced, child-friendly menus and simple lifestyle guidance in English and Hindi, designed to be simple, seasonal, and rooted in Indian food wisdom. The plan is inclusive, with vegan, vegetarian, and non-vegetarian options to support diverse Indian households.

    Recognising that awareness without continuity fades, Team Luke then introduced free online weekend Bharat Nutrition and Lifestyle Classrooms in English and Hindi, designed not as lectures, but as conversations with children and caregivers. These sessions were primarily led by Luke and Priyanka Vithlani, Meal Analyst and Lifestyle as Foundational Medicine Expert at Team Luke.

    A New Phase of the Bharat Nutrition and Lifestyle Classroom

    This Republic Day marks a new phase of the Bharat Nutrition and Lifestyle Classroom, introducing India’s first structured, curriculum-based, virtual lifestyle education program for children. The special classroom session is built on five pillars: nutrition, exercise and movement, sleep, emotional wellness and yoga. From awareness to education. From sessions to structure. From inspiration to curriculum. It is free, culturally rooted and age-appropriate, focused on foundations, not quick fixes.

    As Luke shares, reflecting the intent behind the classroom, “What you are seeing here is not a campaign or a project. It is a responsibility we felt deeply as Indians to contribute something meaningful to the future of our country.”

    This initiative has been championed since its inception by Shri Kartikeya Sharma, Hon. Member of the Rajya Sabha and Founder of the ITV Media Network, and Dr. Aishwarya Pandit Sharma, Chairperson of the ITV Foundation, whose support and endorsement have played a pivotal role in taking this vision forward.

    Availability: The Bharat Nutrition and Lifestyle Classroom is now available free of cost on Team Luke’s official YouTube channel.

    Session Link: https://youtu.be/GTRu6gmt7d4

    Made in India. Heal in India.

    Disclaimer: This classroom session is intended for education and general lifestyle awareness. It does not replace personalised medical advice, diagnosis or treatment.

  • Easy Boba Introduces Limited-Edition ‘Cheese Foam Shakes’ — A Creamy Twist to Classic Flavours

    Easy Boba Introduces Limited-Edition ‘Cheese Foam Shakes’ — A Creamy Twist to Classic Flavours

    Easy Boba Launches Limited-Edition ‘Cheese Foam Shakes’ Across Select Outlets in Mumbai, Blending Dessert Comfort with Café Innovation

    Mumbai (Maharashtra) [India], October 10: India’s authentic bubble tea brand, Easy Boba, just dropped something wild — “Cheese Foam Shakes.” They’re creamy, unapologetically indulgent, and the brand’s first-ever non-vegan line.

    Bubble Tea Gets a Dessert Makeover

    If bubble tea had a decadent cousin, this would be it. Easy Boba’s new Cheese Foam Shakes blur the line between dessert and drink — a bold move that blends creamy milkshake nostalgia with the textural kick of tapioca pearls.

    Each shake is topped with a velvety cheese foam, whisked right into the cup to form a luscious, cloud-like layer. This is not your regular froth — it’s a rich, dessert-style topping that balances sweet and savory in one sip. It’s weirdly addictive — like tiramisu met bubble tea at a Mumbai café and decided to stay.

    The new range is available in ten flavors that read like a dessert hall of fame: Red Velvet, Mango, Nutella, French Vanilla, Belgian Chocolate, Salted Caramel, Cookies & Crème, Ceremonial Matcha, Lotus Biscoff, and Blueberry.

    A First for Easy Boba — and a Little Bit of Risk

    This launch marks Easy Boba’s first non-vegan product, a gutsy pivot for a brand known for dairy-free options. “We wanted to take the comfort of dessert and combine it with the fun, texture, and creativity that Easy Boba is known for,” said Adnan Sarkar, the brand’s founder.

    That’s not just marketing fluff. Easy Boba has built its following by balancing global trends with Indian taste sensibilities. Introducing a dairy-based product might seem risky, but in a country where cheese somehow sneaks into everything from pizza to pani puri, it’s a calculated risk that might just pay off.

    Where to Find It (and When to Splurge)

    The Cheese Foam Shakes are rolling out across select Mumbai outlets — Juhu, Chembur, Santacruz, Kemps, Hill Road, and Carters.

    And here’s the kicker: during Easy Boba’s “Slay Day” Offer (the 15th of every month), every item on the menu — including these rich new shakes — is priced at just ₹99.

    Miss that day, and you’ll shell out between ₹200–₹250, which, to be fair, is still cheaper than some of Mumbai’s designer coffees that taste like regret.

    Why It Works — The Psychology of Indulgence

    There’s a reason this launch hits the sweet spot (literally and psychologically). In India’s café scene, customers are craving novelty that doesn’t feel foreign. A drink that combines dessert comfort with bubble tea playfulness does exactly that.

    Add to that the social media factor: those layered colors, the foamy top, the pearls at the bottom — it’s Instagram gold. Don’t be surprised if #CheeseFoamShakes starts flooding your Reels feed.

    According to [External Link → industry report placeholder], India’s bubble tea market is projected to grow at over 14% CAGR through 2030, driven by Gen Z’s obsession with customizable drinks. Easy Boba, with its 20+ outlets nationwide, clearly wants to dominate that growth wave.

    Balancing Indulgence with Inclusivity

    Even with this indulgent twist, Easy Boba hasn’t abandoned its inclusive ethos. The brand’s menu continues to feature low-calorie, dairy-free, and plant-based options, making it a rare café brand that genuinely caters to everyone — from fitness freaks to lactose-intolerant boba lovers.

    In a market full of copycat chains, Easy Boba stands out for how it blends international aesthetics with Indian practicality. You can walk into one of their stores in Mumbai and feel like you’re in Taipei — until someone yells, “One Nutella shake, extra pearls!”

    A Café Brand with a Cult Following

    Since its launch, Easy Boba has carved out more than just a fan base — it’s built a community. Their audience isn’t just buying a drink; they’re buying a mood, a lifestyle, a tiny rebellion against boring beverages.

    While older brands still debate the “authenticity” of bubble tea, Easy Boba is out there experimenting — matcha one day, biscoff the next. And now, cheese foam.

    Their stores are bright, cheeky, and full of energy — much like the drinks themselves. The vibe? Somewhere between an art café and a K-pop music video.

    Final Sip

    Easy Boba’s Cheese Foam Shakes are exactly what India’s café culture needed: a reminder that fun and flavor don’t have to be mutually exclusive. It’s indulgence done with personality.

    If you’re looking for a drink that makes you question your diet choices but not your happiness — this is it.

    For more details, kindly follow on Instagram @easybobaindia or visit www.easyboba.in

  • Baazar Kolkata Bags the “India’s Retail Champions of Apparel and Lifestyle” award by the Retailer’s Association of India – Primex News Network

    Baazar Kolkata Bags the “India’s Retail Champions of Apparel and Lifestyle” award by the Retailer’s Association of India – Primex News Network

    Kolkata (West Bengal) [India], May 23: Baazar Kolkata, one of the leading names in the value retail format in Kolkata, has won the “India’s Retail Champions of Apparel and Lifestyle” presented by the Retailer’s Association of India. In addition, the company bagged the title of the “Most Successful Value Retailer in East India 2022” by ET Inspiring Leaders East. Despite the pandemic-induced constraints, Bazaar Kolkata has been able to sustain its growth owing to its constant efforts, exceptional handwork, and indomitable diligence. The latest acknowledgments further solidify its dominance among the Indian value retailers in the apparel segment. Baazar Kolkata is the brainchild of a visionary entrepreneur, Mr. Manoj Khemka. Be it investment or revenue or trade or employment generation; the apparel industry is unquestionably the most important sector of any economy. While Indian customers’ apparel preference is constantly shifting, Indian customers are also highly value-conscious buyers. Today, Indian customers look for quality fashionable clothes without compromising their budget. This growth prospect of value fashion retailing in India motivated Mr. Manoj Khemka to lay the foundation of the company Baazar Kolkata in 2002.

    From a humble beginning, the company quickly escalated the growth ladder and became a major retail apparel chain, extending its operations beyond the state boundaries. Baazar Kolkata witnessed an extraordinary headway in presence, recognition, and revenue. After two decades of steady growth, today, the retail chain has 120 stores with a total retail space of 8 lac sq. ft. in West Bengal, Uttar Pradesh, Bihar, Jharkhand, and Tripura, Assam, and Odisha. On winning the title of the “Most Successful Value Retailer in East India 2022”, company Director and CEO Mr. Abhishek Khemka shares, “India’s value retail sector lacks organized names and players to realize its potential fully. In this scenario, Baazar Kolkata has adapted the organized retail value model and has successfully delivered value to the apparel customers in small towns and villages alongside the metros. I am proud of what we do at Baazar Kolkata and looking forward to doing justice to our customer’s expectations in the future as well.” Baazar Kolkata is utilizing the potential of India’s value fashion retailing through its diversified and exciting portfolios. Over the years, Baazar Kolkata has emerged as an innovative, well-structured, and inviting shopping destination, bringing high street designs to the reach of middle-class India. The company is a pioneer in the value retailing format in Kolkata with a strong foothold in the market. Riding on this value-centric business model, the company envisions catering to the fashion needs of India at an affordable price. Check their website for latest offers and products – https://www.baazarkolkata.com/