I Am Bhojpuriya

Category: National

  • ’Care for Healthcare Covid Warriors’ – a free helpline service to support the mental health of Healthcare Covid workers, launched by Aavishkar Centre

    Mumbai (Maharashtra) [India], June 10: ‘Aavishkar Centre for Self Enrichment’ has launched a free helpline to support doctors, Nurses, Pharmacists, Paramedics, and other healthcare workers on Covid duties to support them with any emotional distress they might be experiencing. The last 16 months of the pandemic have been tough for the frontline healthcare workers; and the second wave pushed the limits of the healthcare infrastructure, creating additional emotional distress for these Covid Warriors.

    Speaking during the launch, Dr. Nirmala Rao, Director, Aavishkar Center said, “Watching the news helplessly over the past year, I was feeling bad about the conditions under which healthcare workers are functioning, there was a growing urgency to do something to help. Focusing on my skillsets and what I have to offer, I considered the idea of what could be done. Since counselling is my forte, and knowing many others would also wish to help out, I floated this idea of starting a helpline.”

    The helpline’s objective is to provide a platform for healthcare Covid Warriors to vent out, share their experiences, worries & frustration; and gain support through the patient and caring ears lent by the volunteers! Through this helpline, the callers will receive support, feeling understood, receiving an empathetic and non-judgmental space, helping them gain humane contact in these times of isolation.

    The initiative is supported by MediaMedic Communications – a healthcare communications agency. Mr. Dinesh Chindarkar, Co-founder at MediaMedic Communications said, “When Dr. Nirmala Rao sounded this idea, me and my team wanted to support this wholeheartedly. We gave the technical support for the call-center set-up and our Digital team is reaching a larger healthcare audience segment and effectively using Social media to propagate the message across the country.”

    The contact number for this free helpline is 9172284386 and it operates between 4 pm & 7 pm from Monday to Saturday. Considering the multiplicity of languages, the helpline is currently being offered in 10 languages (Hindi, Marathi, English, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi, & Bengali). Supported by a team of around 80 volunteers trained by Dr. Nirmala Rao herself, ‘Care for Covid Warriors’ seeks to offer selfless service to the frontline workers in these tough times.

    Dr. Nirmala Rao, the brain behind this initiative is looking to reach a larger audience. As more people become aware of this initiative and step up to volunteer, the idea is to scale up this service as per the needs of callers – by increasing the number of hours, the number of lines, etc.

    Note to the Media: Kindly help spread the word to reach maximum healthcare workers and benefit them.

  • Survivors Turning Saviours: An Inspiring Story from Uttarakhand

    Sachin Upadhyay, a Covid survivor and social entrepreneur in Dehradun is helping 200 villages fight the Covid-19 pandemic – he is saving lives and building a recovery plan.

     

    Dehradun (Uttarakhand) [India], June 9: Sachin describes the two weeks as a Covid patient the worst of his life – the isolation, loss of physical strength, constant inflow of distressing news of illness and deaths – he believes it is somewhat of a miracle that he came off the disease without any complication.

    While the first wave of Covid-19 last year had a very limited impact on the hilly state of Uttarakhand, this year has been quite deadly. Not only has the virus reached the cities of Uttarakhand, but it is also infecting people living in villages, including young children.

    As the pandemic tightened its grip on the state in late April, Sachin recalls receiving numerous calls from the people in his village, pleading for access to hospitals, beds, and doctors. Despite being affected himself, he reports transporting almost 60 people from the village to Dehradun and ensuring that they get the medical attention required. He is happy about the lives he could save but deeply saddened about the helplessness and lack of medical facilities in hilly villages.

    As Sachin recovered from the virus, he was clear about what his next mission was –to bring relief to the village folks in Tehri – from where he hails and continues to focus his social upliftment efforts through this organization, The World Integrity Foundation (TWIF). He consulted with various doctors and discovered that if villagers get timely access to a doctor and primary Covid-19 medication, it could prevent emergencies and the need for high-level care. It was then he says that he developed a roadmap with TWIF’s chief coordinator Mayank Dhyani – the mission was to distribute 50,000 medical kits in villages, and ultimately benefit 1,00,000 people with these and other relief efforts, including food supplies and other medical relief.

    To initiate these efforts, TWIF started identifying the source of medicines, and initiated crowdfunding efforts – the first batch of 1000 kits they distributed in the villages was gratefully received and appreciated. While on their distribution drive, they also got deeper insights into the community’s needs and their magnitude – there was a huge need for medicines, face masks, oximeters, thermometers, and flow meters. They stepped up their fundraising efforts and mobilized their networks for support. “We identified over 200 villages, two municipal corporations (Tehri & Chamba) to distribute medical kits and built a strong network of volunteers – employees of the Duck Store who are helping us pack the kits; and across villages who are helping us with the distribution,” mentions Upadhaya (President, TWIF). “We have distributed 40,000 medical kits and dry ration packets. We are trying to source as many relevant supplies as possible including vaporizers and oxygen concentrators and have expanded our distribution drive to include parts of Dehradun and Uttarakashi based on their needs.”

    The medical kits include primary medicines like paracetamol, azithromycin, ivermectin, and vitamin C and zinc supplements. They also include a handout with a description of the medicines and the recommended protocol, Sachin’s own number for further assistance, and phone numbers of four doctors who have volunteered to do free of cost telephonic consultation under this initiative.

    TWIF especially acknowledges the generous support of Dr. Syed Farooq (President, Himalaya Drug Company) and Mr. Deepak Yadav (MD, Duck Store); and contributions from Dr. S C Saxena, Dr. Mahender Rana, Dr. Chinmay Panday, Mr. Daksh Khulbe, Mr. Balkishan Rathi and a few others who prefer to remain anonymous.

    Sachin Upadhyay can easily be identified as a person who is not deterred, but rather strengthened by a crisis. He is now focused on building a recovery plan for the thousands of migrant workers who were forced to return home due to the pandemic – skill-building and identifying and creating employment opportunities for them are next on his agenda. However, his will to help the people of his state and especially those living in the hilly villages of Tehri is not new.

    He co-founded The World Integrity Foundation in 2013 – a Dehradun-based registered charitable trust & social welfare organisation. Since then, they have undertaken numerous relief efforts – last year during the first wave of the pandemic, TWIF provided dry ration packets to more than 4,000 people and served home-cooked food to over 2,000 frontline workers every day for two months.

    “I believe I am a son of the soil. I feel deeply rooted in my people and am deeply affected by the neglect that my state suffers. Covid-19 is an unprecedented crisis, but I believe we are now better prepared to support our people and children and that is a hugely satisfying feeling”, says Sachin as he urges Uttarakhandi-s from across the world to come forward and extend help to TWIF’s mission of saving precious lives and rebuilding livelihoods in the hilly villages of Uttarakhand.

    For any queries write to: twifdehradun@gmail.com

  • Permagard India pledges to plant 10,000 Trees across the country as part of its Commitment to Environment.

    Ahmedabad (Gujarat) [India], June 9: We humans are experiencing a remarkable pace of progress like never before. Technology, Design, and Engineering- Everything’s evolving super fast. At the heart of all this progress are few outstanding organizations, which move the world forward towards a more sustainable future. They feel responsible towards nature. They even feel a bond with the natural resources that nourish us.

    One such organisation that’s setting new benchmarks is India’s No. 1 Car Care Brand- Permagard India. It has pledged for an extraordinary initiative:

    “Permagard India will plant 10,000 trees, 1 tree for every car that will be serviced at Permagard Car Care Showrooms across the entire country.”

    Permagard India has started taking its first steps towards this initiative and their team planted the first lot of 1000 trees on World Environment Day (5th June) of 2021.

    On touching the first milestone, Permagard India Director, Mr. Aman Singh shares, “Our sense of responsibility for our world gets reflected in even the smallest of acts performed by us. Today it’s an honour for us to collaborate with ‘Global Shapers Community Nagpur’ for planting 1000 trees in the Panna Tiger Reserve of Madhya Pradesh. With this plantation, we have accomplished our first phase and now we are devoted to plant 9,000 more trees and prove our commitment to a sustainable future for our posterity.”

    Permagard has even earned a good name for bringing eco-friendly solutions in its whole range of car detailing services. They have adopted an approach of combining innovation and sustainability together.

    Established in 1998, Permagard is now the market leader in paint protection technology, with a field presence in 23 countries, including India. The company excels in the paint protection industry with its products applied as protective coatings for boats, automobiles, aircraft, etc.

    In India, Permagard has emerged as the fastest-growing Car Care Treatment and Surface Paint Protection Brand, which has treated more than 10000 Cars till April 2021. Its Services are made to cater to all segments – Premium Cars, Luxury Cars, Heritage Cars, Vintage Cars, Sports Cars, etc.

  • On this World Environment Day, Viral Desai plants 4,000 trees under ‘Satyagraha against Pollution’

    Surat (Gujarat) [India], June 8: Known as the Greenman Viral Desai, an environmentalist and businessman spearheaded his ‘Satyagraha against Pollution’ campaign on World Environment Day by planting and distributing about 4,000 trees in various places. As a part of this campaign, he planted trees in Vaktana, Vaanz, and Bhimrad villages, both of which have been associated with Gandhiji’s Dandi Yatra.

    In this regard, Viral Desai said, “Just as Gandhiji and Sardar Patel got freedom from British slavery through Satyagraha, now is the time for us to get freedom from the slavery of pollution through Satyagraha.” That is why our foundation has decided to do ‘Satyagraha Against Pollution’, under which we will plant more than two and a half lakh trees in the coming days, create an urban forest, and have an environmental dialogue with the students. As part of our mission, we have selected Vaanz, Vaktana, and Bhimrad, two villages that witnessed the historic Dandi Yatra. Earlier also we had planted trees in the Vaanz village where Gandhiji stayed. ‘

    It may be mentioned that in honor of the Government of India’s program ‘Azadi Ka Amrut Mahotsav’, Viral Desai is holding ‘Satyagraha Against Pollution’, in which he will observe this Satyagraha till August next year. He started this satyagraha from Vanz village last April. He also planted and distributed 4,000 trees in areas like Vapi, Vaanz, Bhimrad, Vaktana, Surat, and Maroli on World Environment Day.

  • India’s largest football stadium turned into a 250-bed COVID hospital by AMRI Hospitals

    Kolkata (West Bengal) [India], May 31: In Kolkata, the steep rise in COVID-19 cases challenges the city’s top hospitals to provide beds to patients. Initially, many healthcare providers restricted admission of general patients but amid the sudden rise in cases, even this step did not seem much helpful. Also, several private hospitals expressed helplessness in expanding their critical care units due to a lack of resources. IN the middle of these unprecedented situations, AMRI Hospitals has resolved to pull out all stops to manage and treat COVID-19 patients. Within a year, the hospital managed to set up an entirely different tower facilitated with an increased number of beds, oxygen supply, and critical care unit at its Mukundapur center.

    In this second wave, the inadequate state of health infrastructure has impacted moderate COVID-19 patients the most. Last week, AMRI Hospitals inaugurated a 250-bed Covid field hospital at Salt Lake stadium. Keeping the status of the current scenario, the field hospital is established to treat mild or asymptomatic patients who are unable to procure the right medical facilities on time. There are many patients whose symptoms can be monitored and controlled in the initial stage with timely diagnosis. Patients in urgent need of attention can be brought to the emergency & trauma center of the AMRI Hospital. For the field stadium center, the hospital management ensures to admit patients after examining their condition thoroughly.

     

    In Kolkata, healthcare experts have observed that many people with mild symptoms of Covid-19 do not have space at home to follow isolation, affecting the health of the entire family. AMRI HospitasGroup CEO, MrRupakBarua, states, “We have recruited 75 nurses to run the field hospital at the Salt Lake stadium. They will work in shifts. We have also recruited a few doctors. Ten doctors will remain posted at the field hospital around the clock. All the recruitments were done over the last 10 days.” The management has planned out the functioning of the Salt Lake stadium center with the assistance of highly experienced doctors of the hospital’s panel. It has been decided that senior doctors and specialists will be regularly conducting visits to examine the situation. All the staff members including nurses, doctors, and ward members recruited for the field hospital are experienced and well-trained beforehand.

    The senior management of the hospital has implemented the idea of opening field hospitals in large spaces of the city so that nobody has to suffer from the insufficiency of bedding facilities for the treatment. However, the hospital has taken the initiative of focusing on building a strong healthcare infrastructure with maximum facilities to combat the current crisis. The opening of Salt Lake stadium is the first step of the goal, in the battle against the devastating second wave of COVID-19 in the city.

  • Surat’s IDCC Hospital and Shri Vasishtha Group of Schools jointly organized a unique honouring ceremony “Real Heroes”

    Surat (Gujarat) [India], June 8: On 6th June 2021, IDCC (Institute Of Infectious Disease & Critical Care) and Shri Vasishtha Group of Schools together organised a special honouring ceremony for  Doctors of Surat in the evening. This program was a recognition to those Super Specialist Doctors who without a thought risked their lives treating corona patients in different hospitals of the city. Many  Resident Doctors also served dedicatedly during the pandemic, some of them were infected with the Coronavirus while on duty. One doctor who was very serious and was put on a ventilator, selflessly got back to serve Surat, as soon as things got better with her.

    The job of these doctors working in Surat is to give life to the people. These doctors used to spend more time with the patient than family. Not only did they give treatment, but these doctors gave patients the feeling of the warmth of the family and motivated them.

    43 such doctors of Surat city were honoured by IDCC hospital and Shri Vasishtha Group of Schools together. Through this ceremony, it’s shown that what an honourable work the doctors have done! and made society realize that they are the “real heroes” in the true sense of the word.

    Here are the names of the doctors – the REAL HEROES, who were felicitated in this ceremony.

    Dr. Kaushal Barot, B.P.T

    Dr. Rachana Shah, B.P.T, M.I.A.P

    Dr. Janki Kakdiya, BHMS

    Dr. Shital Suhagiya, BHMS

    Dr. Jyoti Rupapara, BHMS

    Dr. Mahendra Sudani, BHMS

    Dr. Shrushti Kheni, BHMS

    Dr. Ketan Kanani, BHMS

    Dr. Dhara Vaghani, BAMS

    Dr. Akash Jivani, BHMS

    Dr. Kiran Dhameliya, BHMS

    Dr. Nidhi Italiya, BHMS

    Dr. Sonal Patel, BHMS

    Dr. Nilesh Padmani, BAMS

    Dr. Axita Vasoya, BAMS

    Dr. Smitesh Vaghani, BHMS

    Dr. Kalpna Savani, BHMS

    Dr. Krunali Bhalala, BHMS

    Dr. Manish Sachani, BHMS

    Dr. Bhumika Bhalala, BHMS

    Dr. Krunal Savaliya, BAMS

    Dr. Dhara Pethani, BHMS

    Dr. Hiren Tailor, BHMS

    Dr. Hitanshi Gajjar, BHMS

    Dr. Ramesh Patel, DHMS

    Dr. Ankita Patoliya, BHMS

    Dr. Amita Kaswala, BHMS

    Dr. Dharti Goti, BHMS

    Dr. Rina Savalia, BHMS

    Dr. Hemaxi Pathak, BHMS

    Dr. Chandni Kanpariya, BHMS

    Dr. Ayushi Shah, M.P.T

    Dr. Mona Kantharia, BHMS

    Dr. Ghanshyam Rangpariya, BHMS

    Dr. Bhavin Shiroya, BHMS

    Dr. Dilip Gurjar, BHMS

    Dr. Vijay Malani, BHMS

    Dr. Parth Dixit, MBBS MS

    Dr. Divya Mangukiya, BHMS

    Dr. Sneha Khunt, BHMS

    Dr. Jekin Joshi, BHMS

    Dr. Gautam Gajera, BHMS

    Dr. Komal Prajapati, BHMS

    We would like to thank the Team of Shri Vasishtha Group, namely,

    Trustees Ramnikbhai Davariya and Vijay Davariya, Director Ravi Davariya and

    Associate Sunita Nandwani.

    We would also like to extend a heartfelt thanks to the IDCC Team –

    Dr. Nirav Gondaliya

    Dr. Pratik Savaj

    Dr. Shivam Parekh

    Dr. Chandresh Ghevariya

    Dr. Poorvesh Dhakecha

  • The third former ruler of the Jadeja dynasty of Kachchh, Gujarat dies due to Covid-19

    Udaipur (Rajasthan) [India], June 8: The Akhil Bhartiya Kshatriya Mahasabha (1897) pays their respectful homage to Late who died of Covid-19 complications, in a condolence ceremony held virtually on June 5, 2021. He was the third former ruler of the Jadeja dynasty of Kachchh, Gujarat, and a descendant of Lord Shree Krishna and lived a royal purposeful life of 85 years. Shriji Arvind Singh Mewar of Udaipur expressed his heartfelt condolences.

    Since Late Maharao Pragmal III had expressed his wish that there would be no Maharao on the throne after him. On this matter, Shriji Arvind Singh Mewar shared, “The tradition of Raja-Maharaja has been continuing as a commitment to our ancestors and society. He felt the Maharao Sahib, for whom he had great personal respect, should have refrained from making such an announcement. We must follow our respective traditions which are passed on from generation to generation. Our ancestors have made unprecedented sacrifices to carry forward these positions, titles, and traditions.”

    He added further, “As part of our traditions, we should uphold these values and principles, and give our descendants the responsibility to carry it forward. Conventions, such as the continuation of family legacies and traditional titles, may not be decided by a few people or a committee. The division of tangible wealth is one issue, but identities or values may not be renounced because it is also the identity of the larger community.”
    The Mahasabha President Raja Manvendra Singh (former MP Mathura), Vaganer Kesari Singh, Maharaj Jaspur, Devvrat Singh Sirohi, Hemendra Singh Jaisalmer, Ran Singh Judev, Anirudh Singh, Satish Chandra Devda, Tamil Nadu Assembly President Dr. Guna, Rishiraj Singh, Aarti Singh Gujarat, Aashutosh Singh Sisodiya, MK Harshwardhan Singh Dungarpur, MP, Rajya Sabha also supported Shriji Arvind Singh Mewar of Udaipur that the dynasty cannot be deemed to have ended.

    During the virtual condolence meet, the august members of the Mahasabha recounted the charitable works undertaken by the Late Maharao Pragmal III during the Gujarat earthquake. People from all walks of life were provided food and shelter under his guidance. The Mahasabha prayed for the recovery of Maharani Sahiba Preeti Devi, the wife of Late Maharao Pragmal III, who is under treatment for covid-19 in the hospital.

  • Scion of erstwhile royal family of Khimsar, Dhananjai Singh extends his help for fighting Covid-19

    Nagaur (Rajasthan) [India], June 2: The wrath of Covid-19 spared nobody irrespective of their age and their monetary status. Second wave being worse than the first one has taken a toll on everyone.

    Khimsar in Nagaur district in Rajasthan is located halfway between Jodhpur and Nagaur. Dhananjai Singh, the prince of erstwhile royal family of Khimsar, is the founder of Annadata Charitable Trust and also the Director of Khimsar Group of Hotels in Rajasthan.

    Dhananjai has taken a step forward to support the government along with other Corona Warriors like doctors, etc. to fight the pandemic by procuring oxygen cylinders and concentrators for the locals. He is also working on improving the medical infrastructure in the rural belt of western Rajasthan in Khimsar and Lohawat. Being part of the erstwhile royal family, he believes that it is his responsibility as well and Dhananjai is ensuring to live up to the same by doing all that he can to help as many people as possible.

    He completed his education from Mayo College Ajmer and graduated from the prestigious Ecole Hotelier Glion in Switzerland. Since a young age, he has been passionate about social service, sports and writing.

    He’s also one of the most followed non-elected youth on social media in Rajasthan with a fan base of over 1.1 Million on Facebook and is known for having the knack of connecting well with his followers and using the social media platform to bring positive change . Apart from these, history and collecting antique vintage items is also one of his keen interests.

  • UN-backed Music Video on Pollution and Environment ‘Prithvi Manthan’ – The 2nd Churning

    An epic thriller Music Video based on Siva Strotam

    Mumbai (Maharashtra) [India], June 4: Auromira Entertainment, the production house behind the wildly popular viral music video ‘Aigiri Nandini’ collaborates with Veteran Singer Susmita Das to release an epic thriller and action song titled ‘Prithvi Manthan’. This music video based on Shiva TandavaStrotam and makes a reference to the mythological Sagar Manthan (Churning of the Sea).

    What is The 2nd Churning…

    Sagar Manthan (Churning of the Sea): In Hindu mythology, the Gods and the Demons joined up to churn the seas to extract the hidden treasure. But the skimming also produced ‘Halahal’, the most vicious poison that threatened to destroy the entire universe. Lord Shiva came to everyone’s rescue and swallowed the poison to save the universe.

    Prithvi Manthan (Skimming of the Earth): An analogy for over-exploitation of natural resources to meet our greed and unsustainable lifestyle. In the process, like ‘Halahal’ in Samudra Manthan, Green House gases and pollutants are deadly by-products, which have grown to such proportions that the very existence of humankind now stands jeopardized.

    Well-known actress Suryamayee Mohapatra has performed in noted lyricist Shivkumar Bilagrami’s ‘creative fusion’, choreographed by Amit Nayak (Amit Dance Group). Director Dev Meher and Former DG of Forest, Government of India Siddhanta Das have been instrumental in the direction and its conceptualization. Musician Om Prakash Mohanty has composed the music video which will be released officially on 5th June.

    Singer Susmita Das said that,  “I like to produce songs on contemporary social issues to sensitize public sentiment as I believe music is the most powerful medium to reach out to the masses. My earlier song “Ayigrinandini…” based on Durga Strotram, on the theme of women’s empowerment, was highly appreciated by music lovers. I thought Shiv TandavStotram being so very intense and energetic could form the basis of a song to generate awareness on Environment.”

    On this occasion, Siddhanta Das said that “I very sincerely wish the song to circulate far and wide. It is not for entertainment, but for spreading an important message for creating mass awareness. Therefore, I seek the support of Environmentalists and celebrities in different fields who are passionate about conservation of Environment to promote the song.”

    Director of the music video Dev Meher said that “Apart from being the only song from India to be backed by the UN body for 2021, this music video has several firsts. For the 1st time in India, a music video on Pollution has been built at this scale combining CGI, Choreography, Performance, and Art.  Similarly, for the 1st time, a concept on the environment has been musically fused into Shiva Tandava Stotram.”

    The Video is already gaining extremely positive reviews online and looks set to go viral.

    Odisha Mining Corporation Ltd also has given support for the project.

    United Nations Environment Programme (UNEP), International Union for Conservation of Nature (IUCN), Bombay Natural History Society (BNHS), The Energy and Resources Institute (TERI), Wildlife Trust of India (WTI), and Jungle Lodges and Resorts (JLR) a Govt of Karnataka undertaking have endorsed the project.

  • JK WHITE CEMENT IN COLLABORATION WITH SINGER SHAAN, IS SPREADING HOPE THROUGH A MELODY – UMMEED!

    #MitJayengiDooriyaan

    “#MitJayengiDooriyan went viral on social media platforms and garnered a collective reach of over 10 million.”

    “MitJayengiDooriyanhashtag was also on Twitter’s top 10 trending list in India.”

    “JK White Cement’s musical ode to the spirit of humanity”

     Campaign video link –https://youtu.be/B-COFh67XXU

    New Delhi [India], June 4: Who can deny the fact that music has the power to heal? It has the power to unite and lift people out of the lowest lows in life. The sudden, unexpected and unprecedented second wave of COVID has hit us all with a vengeance that has no parallel in living memory.

    JK White Cement is dedicated to creating a beautiful world around you. Moreover, the brand understands that your health, happiness, and the safety of your loved ones are the pillars on which your beautiful world stands.

    With that in mind, JK White Cement’s latest initiative #MitJayengiDooriyaan dedicates a musical tribute to the indomitable spirit of humanity with UMMEED – a song of hope, sung by the superstar singer Shaan. The soulful, melodious song with deeply inspiring lyrics comes to you through a video wherein the JK Cement family, in chorus with Shaan, encourages you to join them in invoking the spirit of hope and solidarity.

    ‘Ayegi phir se subah

    Dhal jayengi aandhiyan

    Gayegaphir se jahan,

    Mit jayengi dooriyaan…’

    JK White Cement is a responsible corporate citizen and a brand with a rich legacy and its MaxX range of products touches the lives of millions. The Company, therefore, recognises its responsibility and has always stood by the people of the nation during tough times. This campaign for positivity and hope also became a personal mission for JK Cement, after seeing the despair, tragedies, and loss up-closely that the country has had to endure in the 2nd wave of the pandemic.

    UMMEED is an effort to uplift spirits and spread the message to stay strong and keep hope alive that tomorrow will be a brighter day. It builds on the belief that we will together overcome this pandemic and #MitJayengiDooriyaan.

    The decision to collaborate with Shaan was a natural one. His powerful and melodious voice has seamlessly delivered the compassion and uplifting feeling that the composition was intended to elicit.

    #MitJayengiDooriyaan has already struck a chord with audiences and has received an overwhelming response garnering a reach of over 10 million on all social media platforms. The hashtag is on Twitter’s top 3 trending list in India, and UMMEED, a song with a purpose, is being appreciated by people from different walks of life – be it the youth, medical fraternity, musicians, or anyone who’s looking for hope and a reason to smile.

    The effect and reach of the campaign are evident in the fact that over 2000 people tweeted to appreciate the effort and shared the track on their social media handles with their followers.

    JK Cement has been working continuously towards providing help and support to society during the pandemic, by donating essential medical requirements like Oxygen concentrators, masks, sanitizers, and BIPAP machines. Apart from these initiatives, JK Cement has kept the safety and well-being of its employees at the helm and has organized vaccination camps for them.

    On the launch of this campaign, Shaan, Bollywood playback singer and composer says -“This initiative by JK White Cement is very close to my heart as it has given me an opportunity to do my bit in spreading smiles during these tough times. Families have been separated, people have been struggling with depression and the pandemic has altered our way of living. UMMEED is a song that gives people hope that things will get better and we will reunite with families, friends, colleagues and get back to normalcy very soon. The music and lyrics are very moving and appropriate to the circumstances of today. This instantly touched a chord with me. It has been an extremely fulfilling experience collaborating on this project.”

    Speaking on the success of this campaign, Mr. Niranjan Mishra, Business Head, JK White Cement said, “Through this initiative, our aim isto spread positivity and solidarity in these tough times. Music was the natural medium of choice to deliver the message of hope and uplifting spirits. I’m happy to see that people are organically sharing ‘Ummeed’ – this beautiful composition, with their loved ones, to uplift them and to reassure them that #MitJayengiDooriyaan!

    Video link: https://youtu.be/B-COFh67XXU

    Facebook- https://www.facebook.com/JKCementIndia

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    Twitter- https://twitter.com/JKCementIndia

    Website – https://www.jkcement.com/