Tag: lifestyle

Bengaluru (Karnataka) [India], March 14: KRAFTON India has officially announced a massive INR 4 Crore prize pool for the BATTLEGROUNDS MOBILE INDIA SERIES (BGIS) 2026, with the Grand Finals set to take place from March 27 to March 29, 2026 at the Chennai Trade Centre.

●Fans unlocked an additional INR 2 Crore through the in-game Discovery Island initiative

●The top 16 teams will compete at the Chennai Trade Centre from March 27–29 for the BGIS 2026 championship
• BGMI Esports momentum grows as the KRAFTON India Esports YouTube channel crosses 2 million subscribers

The announcement comes alongside a significant community milestone: BGMI players unlocked an additional INR 2 Crore of that prize pool through the in-game Discovery Island initiative – and the KRAFTON India Esports YouTube channel has crossed 2 million subscribers, reflecting the scale of the audience now following competitive BGMI in India.

Karan Pathak, Associate Director – Esports, KRAFTON India, said, “BGIS 2026 reflects where BGMI Esports stands today – and more importantly, where it is headed. When a community unlocks an additional INR 2 Crore of its own tournament prize pool through in-game participation, it tells you something fundamental about the depth of engagement this ecosystem has built. Combine that with 2 million subscribers on our Esports channel and the country’s top 16 teams heading to Chennai, and the picture is clear: BGIS is no longer just a tournament. It is the centrepiece of a competitive gaming culture that India is building for itself.”

The Community Built Half the Prize Pool

The additional INR 2 Crore unlocked through Discovery Island is the standout story of BGIS 2026. Launched on 15 January 2026, Discovery Island is an in-game initiative built around a community milestone system – as BGMI players engaged in Classic Mode matches and participated in themed in-game activities, they earned Exploration Points that contributed to a shared, server-wide progress tracker. As collective milestones were hit, additional prize money was progressively unlocked for the tournament. The BGMI community cleared every milestone, adding the full INR 2 Crore to KRAFTON India’s base prize pool of INR 2 Crore – bringing the total to INR 4 Crore. It is a model that positions BGIS not as a top-down tournament but as a community-driven competitive platform where every match played carries a direct stake in the prize poo

2 Million Subscribers – and Counting

The KRAFTON India Esports YouTube channel crossing 2 million subscribers ahead of the Grand Finale is a marker of how significantly the audience for competitive BGMI has grown. It sets the stage for what is expected to be one of the most-watched BGIS Grand Finals to date when the top 16 teams take the stage in Chennai later this month.

With the BGIS 2026 Semi-Finals underway, teams are battling for a coveted place in the Grand Finals. Here’s a look at the current leaderboard:

POSITION	TEAM	TOTAL POINTS
1	HeroXtreme Godlike	34
2	Learn From Past	33
3	EVOX Esports	33
4	MYTH Official	26
5	Madkings	24
6	Sinewy Esports	22
7	META Ninza	21
8	Genesis Esports	19
9	Nebula Esports	19
10	iQOO Reckoning Esports	18
11	iQOO Orangutan	15
12	K9 Esports	15
13	Wild Fangs	13
14	4Wolf x DOD	6
15	Troy Tamilan Esports	4
16	Phoenix Esports	0
17	iQO=O Revenant XSPARK	0
18	iQOO SOUL	0
19	iQOO Team Tamilas	0
20	NONX Esports	0
21	The Vanguard	0
22	Vasista Esports	0
23	Victores Sumus	0
24	WELT Esports	0

The Grand Finals at Chennai Trade Centre will bring BGIS 2026 to one of India’s most culturally vibrant and digitally active cities, with local sides Troy Tamilan Esports and iQOO Team Tamilas adding a strong regional storyline for Tamil Nadu’s growing gaming community. For the latest updates, follow BGMI’s official  YouTube,  Instagram and Facebook pages.

About KRAFTON, Inc.

Headquartered in Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is built on a global network of 19 creative studios that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks, inZOI Studio, JOFSOFT, Eleventh Hour Games, OmniCraft Labs, Olivetree Games, Loonshot Games, and 9B STUDIO. Each independent studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services.

KRAFTON is responsible for premier game IPs, including PUBG: BATTLEGROUNDS, PUBG MOBILE, PUBG: BLINDSPOT, inZOI, Subnautica, MIMESIS, Hi-Fi Rush, Dinkum, TERA, My Little Puppy, and more. With a passionate and driven team across the globe, KRAFTON is a tech-forward company with world-class development capabilities, continuously exploring new possibilities that enhance the gameplay experience — including AI and other emerging technologies. For more information, visit www.krafton.com.

About KRAFTON India

In India, KRAFTON is responsible for premier mobile games, including BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 250 million downloads, Bullet Echo India, Road To Valor: Empires, and CookieRun India, among others. Committed to enhancing the start-up ecosystem in India, KRAFTON has invested over $200 million in several Indian startups across interactive entertainment, gaming, Esports, and technology since 2021. KRAFTON actively supports India’s game development ecosystem through its KRAFTON India Gaming Incubator.

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Mumbai (Maharashtra) [India], March 14: Commemorating International Women’s Day 2026, Haworth India hosted a curated leadership roundtable under the theme ‘Give to Gain’, bringing together senior women leaders from architecture and design (A&D) firms, corporates and project management consultancies (PMCs). The series has been hosted in Delhi and Mumbai, and will next be held in Bangalore and Hyderabad on March 27, 2026. Structured as a moderated panel discussion followed by audience interaction with senior architects, design leaders and project stakeholders, the session focused on the business impact of women’s leadership.

The four-city series explored how thoughtfully designed workplaces, mentorship, collaboration, and return-to-work support enable women to thrive, while positioning inclusion as a key driver of organisational performance rather than a social initiative.

The Mumbai and Delhi NCR editions of the series were held on March 6. These events brought together senior women leaders from across disciplines for a structured 55-minute moderated panel discussion, followed by an open interaction session with attending media and invited guests.

Commenting on the initiative, Manish Khandelwal, Managing Director, Haworth India, said, “When women lead with intention, progress accelerates. Through ‘Give to Gain’, Haworth brought together diverse industry perspectives to examine how inclusive leadership and workplace design can move beyond social intent to become performance drivers for organisations. Conversations around mentorship, collaboration and return-to-work pathways are critical to building workplaces where women can contribute meaningfully across different stages of their professional journeys.”

Opening with reflections on Personal Journeys and Turning Points, speakers discussed early influences, defining breakthrough moments and professional challenges that informed their leadership approach.

The discussion then progressed to Winning in the Workplace, focusing on how mentorship, collaboration, professional networks and structured support systems such as return-to-work programmes and knowledge sharing strengthen leadership capability and business performance.

In the third arc, Workplaces That Help Women Thrive, the panel explored how inclusive policies, leadership culture and supportive workplace solutions enable creativity, trust, innovation and sustained participation.

The final segment, How Workplaces Can Actively Support Women, focused on tangible actions such as inclusive decision-making, balanced policy frameworks and leadership behaviours that drive measurable impact.

The Mumbai panel, hosted at Haworth India’s Powai showroom, featured Zainab Mukadam, Senior Director and Head of Design, India – Cushman and Wakefield; Soumya Vajpayee, Editor-in-Chief, Billboard India; and Kalpana Shankar, Regional Head – Real Estate and Workplace Services, MEIA WPP.

Commenting during the discussion, Zainab Mukadam, Senior Director and Head of Design, India, Cushman & Wakefield, said, “Workplace design sits at the intersection of creativity and leadership because it allows designers to influence how organisations and people experience work. Over the years, mentorship has shaped my journey…sometimes through direct guidance and sometimes through small moments of learning. I strongly believe that when teams support and learn from each other, that collective growth becomes the most meaningful outcome of leadership.”

The Delhi NCR panel, hosted at Haworth India’s Gurugram Experience Center, featured Ramya Iyer, Senior Director, Space Matrix; Koheli J Puri, Founder and Managing Director, Studio XP Management Consultants Pvt. Ltd.; Shweta Grover, Executive Director, Adrianse; and Payal Kapoor, Design Director, Office Banao.

Shweta Grover, Executive Director, Adrianse, added,“The journey through one’s career is rarely linear. If you stay engaged, focused and open to opportunities, you will continue to evolve and grow. At the same time, as workplaces evolve, our cities and infrastructure must also improve to enable more people, especially women, to participate fully in the workforce.”

The ‘Give to Gain’ theme positioned inclusive workplace design as a strategic driver of productivity and innovation, while reinforcing Haworth India’s role in advancing cross-sector leadership dialogue across the architecture and corporate real estate ecosystem.

About Haworth

The Haworth Group designs at the intersection of people and environments with brands like Haworth, BuzziSpace, Cappellini, Cassina, Ceccotti Collezioni, Hushoffice, Interni,  JANUSetCie, Karakter, Luminaire, LuxuryLivingGroup, Poltrona Frau, Tuohy and Zanotta. Founded in 1948 and headquartered in Holland, Michigan, U.S.A., Haworth is a privately owned company operating in more than 150 countries through a global network of 400 dealers and 8,000 employees.

With a heritage in the workplace, Haworth is the founding brand of the Haworth Group. Haworth believes great spaces empower people to thrive and work their best. As a leading global furniture maker, the company partners with customers, dealers and influencers to create spaces that result in effective people and efficient real estate. Haworth’s customer-first approach comes from an entrepreneurial spirit, design-forward thinking and multicultural perspectives.

Visit http://haworth.com/

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Mumbai (Maharashtra) [India], March 14: Singer, performer, and one of India’s most celebrated wedding and youth-concert icons, Ameya Dabli, continues to shine as a voice that inspires millions. Known for his powerful stage presence and soulful versatility, Ameya has carved a rare position in the music and live entertainment space, effortlessly bridging devotion, culture, and contemporary artistry.

Ameya is now gearing up for his much-awaited concert “Bhajan Clubbing”, an immersive musical fusion of devotion and contemporary sound. On 15th March 2026, from 5:00 PM onwards at Phoenix Marketcity Kurla, it is a first-of-its-kind spiritual-meets-modern music experience, Bhajan Clubbing promises to resonate with families, youth, and cultural music lovers alike.

He has performed for the Honourable President of India Droupadi Murmu, gracing a distinguished gathering attended by the RRM, CDS, COAS, and CNS, India’s complete military leadership.

He has also shared the space with the Honourable Prime Minister Narendra Modi, a testament to the respect he commands as an artist capable of representing India’s cultural spirit at the highest platforms.

Ameya’s flagship social initiative, Stories That Inspire, has grown into a nationwide movement. Featuring icons of courage and leadership, the series has emotionally impacted millions. A standout episode featured Anil Chauhan, who shared a profound story of bravery that struck a deep chord with viewers across the nation.

“Whether it is singing before the Honourable President and Prime Minister or performing for young dreamers at my concerts, my mission remains the same: to inspire, to celebrate, and to create moments that stay with people forever,” says Ameya Dabli

As one of India’s leading wedding performers, Ameya Dabli is synonymous with high-end celebrations, spiritual musicality, Sufi renditions, and unforgettable live sets. His youth concerts are equally iconic, upbeat, meaningful, and deeply motivational.

New Delhi [India], March 14: As India celebrates International Women’s Day, the rise of women entrepreneurs across various industries has come into focus more than ever. From technology to healthcare, hospitality to retail, women are building companies, creating new ideas and shaping the country’s rapidly evolving business landscape. Amongst these emerging leaders is Shweta Salunkhe, an entrepreneur whose work in the hospitality sector reflects how modern businesses can successfully combine quality, experience and community building.

Over the years, Shweta Salunkhe has built a reputation for creating brands that go beyond food — brands that revolve around experience, community and meaningful connections. Her approach reflects an important shift in the hospitality industry where cafés and restaurants are no longer just dining spaces but vibrant social environments where people work, collaborate and celebrate life’s moments together.

A Journey Driven by Purpose

Shweta Salunkhe represents a new generation of Indian women leaders who are confident, forward-looking and committed to building meaningful enterprises. Known among peers as someone who is never afraid, always strong and always on her toes, she believes that successful businesses must constantly evolve while staying rooted in discipline and long-term thinking.

Rather than focusing purely on profits, she believes businesses should create opportunities, build communities and encourage collaboration. Her leadership style blends creativity with structured planning — a balance that allows innovation while maintaining operational discipline in the competitive hospitality industry.

Her contributions to entrepreneurship have earned national recognition. She was honoured with the prestigious Bharat Vibhushan Puraskar in 2024 in New Delhi, and has also received the Rashtriya Abhiman Puraskar, along with several recognitions from Governors, national institutions and leadership platforms.

Her work and entrepreneurial journey have been featured in prominent media publications including Forbes, Bloomberg and CNBC, reflecting her growing presence in India’s evolving business ecosystem.

Building a Modern Cafe Brand

One of the most visible aspects of her work is her role as Managing Director of Coffee and More, a hospitality brand under Glocal Foodworks Pvt. Ltd.

The brand was launched in 2022 with the vision of creating more than just a café. The idea was to build a lifestyle destination where people could relax, work, celebrate and hold meetings while enjoying high-quality food and coffee.

Today, Coffee and More operates outlets across Pune and Mahabaleshwar, gradually becoming a popular destination for professionals, entrepreneurs, families and young creators.

The café follows an all-day dining concept, designed to fit into different parts of a customer’s day. Guests visit for breakfast meetings, casual lunches, coffee conversations or evening gatherings with friends and family.

Freshness remains central to the brand’s philosophy. The café follows a fresh food concept supported by an in-house bakery, where breads, desserts and bakery items are prepared regularly. Pizza dough undergoes nearly 24 hours of fermentation to enhance flavour and texture, while desserts are prepared without preservatives to maintain their natural taste.

Coffee and More has also evolved into a celebration-friendly space, where customers host birthdays, small parties, corporate meetings and social events. To strengthen customer engagement, the brand introduced the Coffee and More Premium Card, offering members exclusive dining experiences and benefits.

The brand’s identity is represented by its cheerful mascot “Zenzi”, symbolizing the welcoming and vibrant spirit of the café.

Introducing the “Work From Cafe” Culture

One of the distinctive ideas introduced by Shweta Salunkhe is the “Work From Café” concept.

As remote work and freelancing became more common, she saw an opportunity to transform cafés into productive work environments. Coffee and More outlets offer high-speed internet, comfortable seating and plug-in workstations, enabling professionals to conduct meetings, interviews or work sessions in a relaxed setting.

This concept has become popular among young professionals, entrepreneurs and freelancers who prefer flexible workspaces outside traditional offices.

The cafés also function as community hubs, regularly hosting networking events, creative workshops and social gatherings.

Entrepreneurs often meet here for informal business discussions. Artists and creators organize workshops and cultural sessions, while women entrepreneur meetups and community celebrations are frequently held in these spaces.

Through these initiatives, Shweta Salunkhe has transformed the café into a collaborative environment where people share ideas, build relationships and develop opportunities.

Expanding a Global Gastronomic Ecosystem

Coffee and More is part of a broader hospitality ecosystem that Shweta Salunkhe has helped build.

The portfolio includes brands such as Bun & Barrel, WokThry, DoughNook, Grillissimo, Nami Sushi and Vita Pizza Company, each representing a distinct cuisine and dining concept within a structured hospitality framework.

Several of these concepts draw inspiration from international culinary traditions. Bun & Barrel is positioned for expansion in the United States, WokThry draws inspiration from Asian cuisine with roots in Korea, DoughNook is expanding across the United States and Canada, Grillissimo reflects European grill traditions with presence in Paris and parts of Europe, Nami Sushi is inspired by authentic Japanese cuisine, and Vita Pizza Company takes influence from the rich pizza traditions of Italy and Paris.

Her approach focuses on creating distinct identities for each brand so customers can easily recognize what makes each concept unique.

Leadership Beyond Hospitality

Beyond hospitality entrepreneurship, Shweta Salunkhe is actively involved in the global investment ecosystem.

She serves as Managing Director of Blackhat Syndicus India, part of the global investment platform Blackhat Syndicus, which focuses on venture development, strategic investments and international collaborations across industries. The organization maintains its digital presence through www.bhsyndicus.com.

The platform has been involved in several global initiatives, including a $300 million strategic deal involving Blackhat Syndicus and the Nakama ID Indo-Asia Growth Fund, aimed at supporting international expansion and cross-border investment opportunities.

Industry observers estimate that the broader entrepreneurial ecosystem associated with Sachin and Shweta Salunkhe is approaching a combined valuation of approximately USD 700 million, reflecting the rapid growth of their ventures across hospitality and investment sectors.

Alongside these ventures, Shweta Salunkhe has also begun exploring opportunities in the international fashion and lifestyle industry, supporting expansion into global clothing and fashion-oriented ventures.

As part of its long-term growth strategy, the hospitality ecosystem associated with Glocal Foodworks and its allied ventures is preparing for a future Initial Public Offering (IPO), which could support further expansion of café networks, cloud kitchen brands and global hospitality concepts.

A Leader Beyond Business

Beyond business, Shweta Salunkhe is respected for the values she brings to leadership. She believes success must be built on discipline, integrity and long-term thinking.

She is also a mother, mentor and entrepreneur, balancing family life with the responsibilities of building businesses. She often emphasizes that leadership begins at home and that managing both family and professional commitments requires dedication and planning.

Reflecting on the many roles women play in society, she often describes the journey of women entrepreneurs through multiple identities:

“A daughter, a wife, a mother, a woman, a friend and a daughter-in-law — every role adds strength to the journey of a woman entrepreneur.”

Together with her husband Sachin Salunkhe, she continues to expand their global business vision while nurturing their daughter Swara Salunkhe, whom she often describes as one of the biggest inspirations in her life.

 

In this interaction, Abbhinav R Jain, Co-founder & Chief Financial Officer, AdCounty Media shares insights on how marketing data is influencing financial forecasting, the growing importance of first-party data, and how emerging formats like short-video and creator ecosystems are redefining digital engagement. He also discusses the evolving balance between brand building and performance marketing in today’s competitive AdTech landscape.

Below, Abbhinav R Jain shares his perspectives on the growing role of AI, the shift toward privacy-first advertising, and the future of performance marketing.

1. As digital advertising becomes increasingly data-driven, how are CFOs today using marketing performance data as a financial forecasting tool rather than just a campaign metric?

Data is now much more than just tracking campaigns; it is a global strategic resource of information for financial planning, forecasting, and constructing a proper revenue model. Using data to track customer acquisition costs, customer lifetime value, cohort behaviour, and overall conversion rates can ensure that an organisation has an accurate revenue model. The data collected through the above-mentioned areas also allows finance departments to forecast how scalable marketing investments are, which directly impacts the budgeting process related to the organisation’s growth expectations. Because there is a direct relationship between marketing data and revenue outcome, it is a good indicator of where to commit resources as a financial tool and improve the ability to project long-term forecasting.

2. The global AdTech ecosystem is rapidly shifting with privacy regulations and the decline of third-party cookies. What new data strategies or alternative targeting models do you see becoming the industry standard?

The industry is undergoing a significant transition towards privacy-based data strategies due to regulatory pressure and the elimination of third-party cookies. First-party data ecosystems have become increasingly important, along with strategies for marketing based on contextual targeting and predictive modelling using artificial intelligence. Brands are focused on developing identity frameworks that leverage consented user data and aggregated analytics (not tracked by individuals) and building more robust direct relationships with their customers, using machine learning techniques to gain valuable insights from lawful data.

3. With AI reshaping campaign optimization and media buying, where do you think human decision-making will still remain critical in performance marketing?

Although artificial intelligence provides incredible improvements to advertising efficiency,  human judgment and human decision-making are still necessary in strategizing for these channels/brands. The responsibility of creating a brand’s positioning, analyzing the competitive landscape, establishing the long-term vision for the company, and other strategic matters still rests squarely on the shoulders of the marketer. Marketers also have to use their own judgment to properly evaluate the context of the data they are analyzing, ensure the safety and well-being of the brand, and create emotional, meaningful content to connect with the audience. While AI can help optimize the delivery of ad/marketing messages at scale, the strategic outlook and ethical oversight required to be effective will always require the expertise of a trained human being.

4. Many brands are now questioning the sustainability of pure performance marketing. Do you think the industry is moving toward a hybrid model combining brand building and measurable performance?

The industry is slowly transitioning to a balanced marketing model that incorporates both building brands and generating measurable performance. While performance marketing will generate short-term revenue from customers making purchases, to ensure continued growth, marketers must build a brand that will create long-lasting value in their customers’ minds. Organizations have begun the integration of upper funnel brand storytelling with lower funnel performance marketing by implementing improvements in attribution and measurement. This hybrid blend of brand and performance marketing allows brands to measure results over time while building brand equity and linking those performance metrics back to their performance-based marketing efforts.

5. In a highly competitive AdTech market, what differentiates AdCounty Media from other global performance marketing platforms?

AdCounty Media differentiates itself through a strong commitment to measurable performance and operational excellence, backed by strong operational discipline and technologically optimized solutions. It promotes a transparent partnership model, where all decisions are made on data; therefore, allowing you to take a more strategic approach when developing and implementing campaigns across many channels (Search, Social, Display, Video, Affiliate, etc.). AdCounty not only provides the best possible analytics but also deep market research that allows brands to effectively acquire customers efficiently. The combination of optimization strategies, business practices, performance-based costing, and growth-based objectives creates a sound basis for advertisers’ measurable growth while building sustainable digital marketing strategies.

6. As someone with experience in both operations and finance, how do you strike the balance between aggressive growth in digital advertising and maintaining financial discipline?

To achieve the right balance of growth with financial discipline, you must align your marketing investments with clearly defined and measurable business outcome objectives. From the finance side of the house, all growth initiatives need to have a measurable KPI component that links back to overall revenue contribution, overall customer lifetime value, and potential for long-term scalability. At the same time, making efforts to maintain strong cost control and to perform routine evaluations on the overall effectiveness of each campaign will help to ensure that the ability to expand your business is sustainable as well. Ultimately, the objective is to continue our support of innovative ideas for business development and market expansion while ensuring that all capital is deployed in a manner consistent with creating value in the long run.

7. Global brands today are looking beyond traditional ad platforms. How do you see emerging formats like short-video, creator ecosystems, and mobile-first platforms reshaping the advertising landscape?

Formats that are used less frequently, such as short video, the creator ecosystem, and mobile-first platforms, fundamentally alter the way brands are reaching out to their audiences. Authenticity, storytelling, and real-time interaction are key elements of these formats, and they have a very strong appeal with digital natives. Through their partnerships with creators, brands can leverage community-based content to create trust. As mobile usage continues to grow rapidly, so does the strength of advertisers’ products specifically for the mobile experience, incorporating interactive formats and data-driven customisation to drive engagement and conversion.

8. India is quickly becoming a hub for AdTech innovation. What structural advantages do Indian AdTech companies have when competing with global players?

There are several structural advantages to India’s AdTech ecosystem. It has a significant, growing population of digital users, providing tremendous data insight and testing opportunity; a strong pool of technology talent, allowing companies to build scalable systems and advanced analytics; and the mobile-first internet adoption in India has promoted mobile advertising innovation in general, allowing local AdTech companies to create products that can operate in the global markets.

9. Many startups focus heavily on acquiring users through paid marketing. From a financial perspective, how should companies evaluate the true ROI of digital acquisition campaigns?

Companies need to consider digital acquisitions for their financial worth, not just based on immediate conversions; rather, they should consider how valuable the customer’s lifetime has been to the organisation, following the model of LTV. It is good practice to find out how well a customer was retained, how often they returned to purchase again, and what contributed to the bottom line, which will give a better view of the success of any acquisition campaign than immediate conversion figures. It is equally important from an operational perspective to look at payback periods for all marketing investments and whether any incremental revenue was produced as a result of these types of investments. Establishing a systematic measurement framework for acquiring customers (i.e., monitoring and tracking key metrics) and regularly modelling performance against established financial goals will assist organisations in remaining focused on their long-term business objectives with regard to acquiring customers.

10. Looking ahead, what do you believe will be the next big disruption in AdTech—AI-led programmatic ecosystems, privacy-first advertising models, or something entirely new?

The next major AdTech disruption will probably come from the merging of Artificial Intelligence technology with privacy-driven data strategies and highly automated systems. Programmatic advertising processes that take advantage of AI technologies are already enhancing how advertisers make their ad buys and allowing marketers to target individuals accurately; therefore, when combined with the process of collecting and using private data, these types of technologies will create an entirely new way of doing business in the field of marketing. AI technologies will help marketers develop more sophisticated forms of intelligent automation, while privacy-related practices will foster greater trust in an organisation and its future use of consumer information.

According to Abbhinav R Jain, the future of AdTech will be shaped by the convergence of AI-powered automation, privacy-first data strategies, and smarter performance measurement. While technology will continue to transform digital advertising, strategic thinking and creative storytelling will remain essential for brands looking to stand out and build lasting consumer relationships.

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Bengaluru (Karnataka) [India], March 14: KRAFTON, Inc. has entered a strategic alliance with Hanwha Aerospace focused on physical AI. The two companies aim to develop and commercialize technology across various sectors, including defense.

KRAFTON and Hanwha Aerospace today announced the signing of a Memorandum of Understanding (MOU) to jointly develop physical AI technology and set the grounds for a Joint Venture (JV). The partnership combines KRAFTON’s advanced AI research and software development capabilities with Hanwha Group’s industrial infrastructure in defense and manufacturing.

KRAFTON’s accumulated experience in operating large-scale game data and physics-based virtual worlds serve as core assets in training and verifying physical AI software. Built on this foundation, KRAFTON plans to power the real-world operation of physical AI, while validating feasibility across phased steps.

The strategic alliance will focus on three key areas:

• Joint research and development of core technologies behind physical AI
• Validating scenarios for technology implementation and physical application
• The establishment of technical and operational systems

Building on this alliance as a long-term partnership, KRAFTON plans to launch a JV with Hanwha to seamlessly advance joint development outcomes from implementation to commercialization.

KRAFTON will also invest in a fund established by Hanwha Asset Management centered on AI, robotics, and defense, with a target size of USD 1 billion. This investment in technologies and companies aims to expand the physical AI ecosystem and strengthen technology competitiveness. The fund will serve to identify partners with high growth potential across the core value chain.

“KRAFTON will accelerate the development of physical innovation by combining the company’s AI technology and software expertise with Hanwha’s industrial strengths,” said KRAFTON CEO CH Kim. “As our JV with Hanwha evolves to materialize co-development outcomes, we expect it to emerge as a global defense technology company like Anduril.”

“AI technology is rapidly growing beyond industries, with new physical AI applications in the defense sector,” said Jae-il Son, Hanwha Aerospace President and CEO. “Our partnership with KRAFTON will offer a new paradigm standard in areas of physical AI and future defense.

Leveraging its core AI technology and strengths as a global game publisher, KRAFTON continues to conduct long-term research in physical AI through a newly established robotics research entity, Ludo Robotics, based in the United States with operations in Korea led by KRAFTON CAIO Kangwook Lee. KRAFTON plans to explore long-term innovation and synergies built on two main pillars driving the CAIO organization: robotics research through Ludo Robotics and business implementation possibilities through the JV with Hanwha Group.

More information about KRAFTON can be found at https://krafton.com/en.

About KRAFTON, Inc.

Headquartered in Korea, KRAFTON, Inc. is a global game developer and publisher dedicated to pioneering unforgettable worlds for players everywhere. Founded in 2007, KRAFTON brings together a diverse portfolio of studios including PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks, inZOI Studio, JOFSOFT, Eleventh Hour Games, OmniCraft Labs, Olivetree Games, Loonshot Games, and 9B STUDIO. Each is united by a commitment to bold imagination and breakthrough game-making.

KRAFTON’s franchises and titles include PUBG: BATTLEGROUNDS, PUBG MOBILE, PUBG: BLINDSPOT, inZOI, Subnautica, MIMESIS, Hi-Fi Rush, Dinkum, TERA, My Little Puppy, and more. Guided by its vision to pioneer the path to players’ dreams, KRAFTON is focused on building franchises that last and delivering experiences that resonate with players around the world.

For more information, visit www.KRAFTON.com.

About KRAFTON India

In India, KRAFTON is responsible for premier mobile games, including BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 250 million downloads, Bullet Echo India, Road To Valor: Empires, and CookieRun India, among others. Committed to enhancing the start-up ecosystem in India, KRAFTON has invested over $200 million in several Indian startups across interactive entertainment, gaming, Esports, and technology, since 2021. KRAFTON actively supports India’s game development ecosystem through its KRAFTON India Gaming Incubator.

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New Delhi [India], March 14: For many school students, summer break means holidays, travel, and a much-needed pause from exams and homework. But if you’re aiming to study at a top university abroad, summer can be much more than downtime: it can be one of the most valuable periods of your academic journey.

That doesn’t mean sacrificing rest or fun entirely. Rather, it’s about planning your time intentionally and using the break to take meaningful steps toward your long-term goals. A well-used summer can strengthen your university applications, clarify your interests, and help you build skills that admissions committees value.

Here’s a simple roadmap for students across different grades to make the most of their summer break and maximise their top university admissions chances.

Class 12: Focus on Your University Applications

If you’re entering Class 12, your summer break is one of the most important windows in the application process.

Most applications to universities in the US, UK, Canada, and other global destinations open in the early months of the academic year. Starting early can make a significant difference.

During the summer, Class 12 students should:

• Begin drafting application essays and personal statements
  Strong essays take time. Starting early allows you to brainstorm ideas, write multiple drafts, and refine your story without the pressure of school deadlines.
• Finalize your university shortlist
  Research courses, campuses, and admission requirements to build a balanced list of universities.
• Prepare supporting materials
  This includes recommendation planning, activity lists, and portfolios if required.

Using the summer productively means you’ll start Class 12 ahead of schedule rather than scrambling once school gets busy.

Class 11: Build Your Profile

For students entering Class 11, summer is the ideal time to strengthen the activities and experiences that will eventually shape your university application.

Admissions officers look for curiosity, initiative, and depth of interest, in addition to good grades.

Some productive ways to spend your summer include:

• Working on a capstone project related to a subject you’re passionate about
• Pursuing internships or shadowing opportunities to gain real-world exposure
• Participating in academic research, competitions, or summer programs
• Starting an initiative, club, or community project

The goal is not to do everything, but to do something meaningful that reflects your interests.

Class 10: Begin Your SAT Preparation

If you’re moving into Class 10, summer is a great time to start laying the groundwork for standardized tests like the SAT, which many universities abroad consider during admissions.

Starting early has several advantages:

• You can build strong fundamentals in math and reading.
• There’s less pressure compared to preparing during the school year.
• You have more time to take practice tests and improve gradually.

Beyond test preparation, Class 10 students can also explore new interests through reading, online courses, or creative projects. This is the stage to start discovering what truly excites you academically.

Planning a Purposeful Summer

Across all grades, the key is intentional planning. A productive summer does not mean filling every hour with work. Rather, it’s about balancing rest, exploration, and progress toward your goals.

Ask yourself:

• What skills do I want to build this summer?
• What experiences will help me understand my interests better?
• What steps can I take now to make the application process smoother later?

Even small, consistent efforts during the summer can make a big difference by the time university applications begin.

Where to Find the Right Guidance

Navigating the path to top universities abroad can feel overwhelming, especially with changing admission requirements and timelines. This is where Jamboree Education supports students with structured guidance.

Through counseling and preparation programs, Jamboree helps students:

• Plan their academic and extracurricular roadmap from Class 9 onwards
• Prepare for standardized tests such as the SAT
• Identify meaningful projects, internships, and activities
• Develop strong application essays and personal statements
• Build a balanced and strategic university list

With the right guidance, students can turn their summer break into a powerful stepping stone toward their dream universities.

The Takeaway

Your summer break can be a major opportunity if utilised correctly.

Whether you’re starting SAT prep in Class 10, building projects in Class 11, or writing application essays in Class 12, using this time wisely can put you ahead of the curve.

A well-planned summer is about doing the right things at the right time. And for students dreaming of studying abroad, that preparation can begin today.

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