Category: C

  • Sara Chhipa, 10-year-old, Indian, World Record Holder felicitated by the Consulate General of India in Dubai, UAE

    Dubai [UAE], June 19:  Sara Chhipa, a 10-year-old from Bhilwara, Rajasthan, and a resident in Dubai was recognized by His Excellency, Dr. Aman Puri Consul General of India, and Dr. Jitendra Matlani, Vice President, World Book of Records at the CGI office in Dubai. Sara has been a resident of Dubai for the past 9 years and had recently created a World Record on 2nd May 2021 by memorizing all the 195 “Countries – Capitals & Currencies” across the world. The previous record was for countries and capitals and Sara has added the dimension of currencies to her recent record. Sara became the first in the world to create & hold the “world record” in the newly achieved category.

    Sara is also recognized by OMG Book of World Records, International Book of Records, and recently, she was awarded & included in the World Book of Records, London, UK.

    Commenting on the great achievement, Sara said, “I am extremely honored to receive this prestigious recognition from His Excellency, Dr. Aman Puri. I would also like to express my gratitude to Dr. Jitendra Matlani, Vice President, World Book of Records. Along my journey, I have been blessed to meet some very encouraging souls. The UAE as a country has also been very supportive as it takes progressive strides owing to its visionary leadership and I feel very grateful to be living here.”

    A sixth-grade student at the Gems Modern Academy, she has put in more than 50 hours of work to memorize the daunting list of the names. Her world record journey began around three months back under the mentorship of Sushant Mysorkar, founder of Brain Rhyme Cognitive Solutions in Mumbai. Since then, Chhipa has been training in memorizing the names through a combination of cognitive mindset, association systems, and several creative learning and memory tools and techniques.

    Interestingly, Sara is also a budding cricketer and an avid dancer where she has performed various stage shows. She is also exposed to the practices of yoga & breathing techniques through the “Art of Living Foundation”. Sara has her YouTube channel, “Shine with Sara” and currently runs a weekly series on “Incredible India” and aims to cover all the countries going forward. Sara also loves arts & crafts, painting, and cooking in her spare time. As per Sara, 5F has been the secret of her success, Find Your Passion, Feel Your Passion on Daily Basis, Follow Your Passion, Flourish along with your Passion, and don’t forget to have “Fun” while exploring your passion.

    Sara’s father, Suniel Chhipa, a native of Bhilwara, Rajasthan and been in UAE for the last 10 years and currently working with Etisalat Telecom in the Human Resources function. Before coming to Dubai, Suniel worked with AMUL, Reliance Industries, and Tata Chemicals in India. Sara’s mother, Renu is from Baran, Rajasthan, and currently working with Asteco Properties. Sara also has a younger brother, Shourya 6 yrs old who is born and brought up in Dubai and a student of Springdale’s School in Dubai. They are a proud resident of Discovery Gardens in Dubai.

    Sara Chhipa’s YouTube Channel: https://www.youtube.com/c/ShinewithSara

  • Are you getting Fake Leads in your business? Here’s something to bridge your gap with TRADEBHARAT.IN.

    June 18: A beautiful idea is building its own way to success in this hard times when many large and small entrepreneurs are bearing the impetus.TRADEBHARAT.IN have taken up a startup to connect buyers and supplier’s way out using TRADEBHARAT.IN free services as in:

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  • Modelling Cops organizing one of the biggest unofficial PUBG tournaments in Dubai named Modelling Cops survivor series 1.0

    Dubai [UAE], June 18: The gaming world is changing its course and people are going crazy over the exciting events happening around the world. Modelling Cops is a one-stop solution for providing online and offline events for gaming solutions to companies planning by creating and managing the content. It is a leading Esports solution provider in Asia helping in attracting pro gamers and casual fans across the globe. The idea behind Modelling Cops is to generate compelling content for different networks of channels. Their ultimate motto as they say is ‘your dreams, your way.’ The company was first established in 2018 and eventually moved its niche completely to Esports in 2020. The company has gained a lot of fame in the past year and is mostly famous amongst the younger crowd and experienced gamers.

    Modelling Cops invested more than 50,000 USD for their tournament from the year 2020-2021. Recently they have announced their unofficial tournament with a prize pool of more than 150,000 USD with the name of Modelling Cops survivor series 1.0 shocking the industry with a blow. The event has been organized offline in Dubai hosted by the world-famous Coca-Cola indoor arena. The event is one of its kind as participants from across the globe will be joining making this a grand event for the company.

    The founder Mr. Aman Azad mentioned, ‘Modelling Cops was my dream and I have built it through a lot of struggle. Worked day and night for this to grow and put a lot of effort into making this a success. It is not just a company but an emotion for me.’

    Mr. Aman Azad is the founder-CEO of Modelling Cops who is originally a lawyer by profession. He is also considered a passionate businessman and his first venture was at the age of 17 with a startup. With these endless working experiences, he is now handling multiple business creations including content creation, streaming, video creation, short uploads, and much more. His love for Esports has got him invested in this business as he has given his heart and soul to this idea bringing an Esports revolution into action. His business grabbed the attention of many countries like Pakistan, India, Nepal, Sri Lanka, Bangladesh, China, Malaysia, Indonesia, Korea, Japan, Oman, UAE, Saudi, Bahrain, Kuwait, Qatar, and many more reflected through their social presence. He aims to put this on the world map aiming to grow vigorously. He also believes in acting as a team so his employees are a strong unit working towards the growth of the company. The series is an unofficial PUBG mobile event in the history of Esports earlier arranged to amongst the countries including South Asia, Middle East, and South-East; however, later considered the presence of India in the tournament. Since the head finale will be held in Dubai it is going to be a huge affair.

    The organization also added –

    • Modelling Cops is aiming to open the first Esports and Gaming Institute in India
    • The company is already in talks with the government, world-famous tech giants, content creators, players and coaches.
    • This Institute will be controlled and managed by the best faculty.
    • The Esports and Gaming Institute will also be equipped with one of the world’s finest products and facilities.
    • This would act as a game-changer or a dream come true for generations and generations to come.

    The registration started on 15th May ’21 and they have been preparing for this tournament for over six months when they decide to announce it’s happening in November 2020. The company uses the high-level and day-to-day management of distribution plans to help generate international networks. They strategically move their ideas through real-time engagement with the audiences. Modelling Cops are also planning to extend their hand through other major platforms for the gamers to help them prove their talent to the maximum number of people. Their YouTube views and subscribers are flooding every single day before the event finally takes place. The company’s priority is to bring opportunities to all amazing gamers by providing them with a platform to grind and sharpen their skills daily helping them to participate in bigger tournaments. Not just YouTube but they have a huge following on Instagram and people are excited to finally see some gaming action sooner and definitely, the finale is going to be the best experience for many participating. Modelling Cops’ vision is to host the biggest third-party unofficial tournament in the history of PUBG mobile Esports and to open a grand centre in Europe by 2022.

  • Riafy Technologies Private Limited has emerged as global winners in the Build-An-Agent Contest hosted by Google this year

    The Build-An-Agent Contest is a competition to create and launch innovative experiences on Google’s Business Messages platform

    From left to right: Co-Founders of Riafy (Standing) Sreenath K.V., Benoy Joseph, Neeraj Manoharan, (Sitting) Joseph Babu, John Mathew, Benny Xavier

    Kochi (Kerala) [India], June 18: Riafy Technologies Private Limited has emerged as a global winner in the Build-An-Agent Contest hosted by Google this year. The award was for Riafy’s AI assistant Esse, which they adapted for Federal Bank under the brand name Feddy. Based in Kochi, Kerala, Riafy was announced as one of the second-place winners amongst 21 finalists. The award includes a cash prize amounting to USD 10,000, along with official recognition as one of Google’s Developer Partners.

    The Build-An-Agent Contest is a competition to create and launch innovative experiences on Google’s Business Messages platform. It aims to recognize pivotal transformations in the digital space using Business Messages.

    Riafy’s AI assistant Esse, for which they received the honor, has leaped bounds ahead of existing technology in conversational AI. They have reimagined customer experience with conversational AI to create an optimized user experience. Esse uses a unique combination of machine learning, natural language processing, and Riafy’s proprietary contextual smart search engine to deliver an intelligent AI experience. You can check out Esse on https://esse-ai.com

    Riafy was founded in 2013 by six friends who had just graduated as engineers, with a vision to create unique technological solutions at lightning speed. With John Mathew (CEO), Neeraj Manoharan (COO), Sreenath K V (CTO), Benny Xavier (CIO), Joseph Babu (CMO), and Benoy Joseph (CFO) at the helm, the Riafy team has unlocked numerous incredible milestones in just over 8 years. Riafy has previously partnered with Google, Apple, Siemens, and Sony. Riafy was the first Indian developer to be featured at Google I/O consecutively for five years from 2015.

  • Ezeepay to Launch Doorstep Digital Services in Rural Area

    New Delhi: Ezeepay, India’s leading fintech startup is set to revolutionize digital services in Rural India by launching Ezeepay DDS (Doorstep Digital Services) all over the country.

    India is the 7th largest economy globally. Over 1.2 billion people, more than 2/3 of the population lives in rural villages and small towns and are scattered over 600,000 villages and 640 districts. Ezeepay has emerged as a critical player in the fintech sector in India. This launch will help Ezeepay contribute to the Indian government’s aim of fostering financial and social inclusion in rural India.

    Ezeepay DDS (Doorstep Digital Services) will bring the bank to the doorstep of people living in villages. With features including cash deposit, Cash Withdrawl, Micro ATMs, insurance, Tax filing, GST, and Cash collection, DDS will make banking and digital services approachable to those who earlier found it challenging to avail these services.”

    “Ezeepay team is delighted to launch this initiative for the rural population in India. Ezeepay DDS has been launched to provide doorstep and convenient banking services to people who find it challenging to visit a branch.”, says Shams Tabrej, Founder and CEO at Ezeepay.

    Fintech startup Ezeepay was launched in 2018 to push India for financial inclusion and promote digital transactions in rural and semi-urban areas. Ezeepay provides comprehensive payment solutions for businesses that offer services such as mobile recharge, DTH recharge, bill payments, cash withdrawal, AePS, and more.

    Founded in 2018 by Shams Tabrej (Founder and CEO at Ezeepay), Ezeepay provides comprehensive, secure, assisted payment solutions for business enterprises. Its agents (Ezeepay Partner) offer various payment & digital services like mobile recharge, DTH recharge, bill payments, cash withdrawal by AePS (Aadhar Enabled Payment System) &mATM (Micro ATM).

    This Doorstep Digital Services will cater to all women and men above 45+ years of age and the differently-abled, including the visually impaired. Digital Empowering of rural India has become imperative due to the current COVID scenario. Ezeepay’s DDS will be a positive contributing factor in this initiative.

    How can I book Doorstep Digital Services? – To book a Doorstep Digital Services request, you need to call on the Ezeepay DDS’s toll-free number and answer a few questions. Then our nearest agent will reach your doorstep if in 30 minutes. The option is available for distances within five km of the Ezeepay Touch Point.

    The services available under Doorstep Digital Services include: 

    1. Cash Deposit
    2. Cash Withdrawal through AEPS
    3. Debit Card Cash Withdrawal Micro Atm
    4. Insurance
    5. Income Tax Filling
    6. GST Registration
    7. Cash Collection

    The Doorstep Digital Services will be offered only on the registered Pin code. The company currently has about 1,00,000 agents (Ezeepay Partner) across Tier II, III, and IV cities, who assist customers with banking facilities. EzeePay is present in 15 Indian states serves customers in 2,556 pin codes.

    The company uses a franchised retail network to provide its payment solutions services has successfully launched over 15,000 devices within 6 months of its launch.

    “Ezeepay Micro ATMs are revolutionary in comparison to the conventional ATMs.  Ezeepay Micro ATMs offer utmost ease to the consumers enabling them to withdraw cash and do other similar banking activities at any Ezeepay Partner store without traveling kilometers in search of an ATM. We aim to deploy 1 lakh micro-ATMs in the country over the next two years.,” said Rashid Ali, Managing Director of Ezeepay Digital Bharat.

    Rashid further said, “The availability of Micro ATMs, AePS (Aadhaar Enabled Payment System) and other payments services with a nearby shopkeeper is a big savior for consumers looking for banking and payment services in their neighborhood.”

    Over 60% of the Indian population resides in villages. Financial inclusion and digital services for rural India are a necessity for achieving economic growth. Rural India has always played a crucial role in the country’s economy. Ezeepay’s DDS service will help bridge the financial and social divide between urban and rural India. It will contribute to the Government of India’s aim of providing a well-distributed, robust and sustainable banking and financial environment to rural India.

    Visit Website for more details : https://ezeepay.co.in/

  • Startups – Ideas, Resources and Funding – A session by PinkPreneur and Ahir Mahila Samaj

    Surat (Gujarat) [India], June 17: A session was organized by PinkPreneur Surat and Ahir Mahila Group, under the leadership of Sunita Nandwani – Director PinkPreneur and Manisha Ahir – Corporator, at Archna Vidhya Sankul, to bring empowerment to women and inspire them to be self-independent by starting up their own business with minimal investment.

    In this session keynote speaker Ms.Trushna Yagnik, who is a Startup consultant discussed 25 ideas that females can start with immediately right from their homes with minimal investment of INR 5000. Also during this session, she discussed special schemes and provisions provided by the Government of Gujarat to become self-reliant for women.

    Over 70 women had enthusiastically participated in this event and have decided to start their own business and create their own identity. Leading women of the society Vanitaa Rawat, Ritu Rathi, Sunita Nandwani, Ranjana Desai, Ankita Valand, Vibha Katariya, Heena Katariya, Priyal Huria, Jetal Desai, and Advocate Sonal Hadiya were also present during the session to encourage these women to come out of their comfort zone and to grow more in life.

  • Dope Digital & YouNedia – A Reliable Name in Competitive Field of Digital Marketing

    Chandigarh (Punjab) [India], June 16: Dope Digital, a Chandigarh-based digital marketing agency is amongst the rapidly growing and best service providing digital marketing agencies of the nation. Dope Digital was founded in the year 2016 and offers internet marketing and social media management. With their creative content, innovative ideas Dope Digital is a well-known name in social media marketing, increasing brand awareness and other marketing alternatives which help its clients to get more exposure.

    After the emergence of social media, people are spending most of their time socializing on platforms other than any other real-life medium and that is why social media platforms have become better sources for brand awareness and product marketing. Dope Digital team understands these phenomena and puts their best foot forward to provide the finest services to their clients for getting as much exposure which helps them to get ahead in their respective careers.

    After the success of his first venture, the founder of Dope Digital, Navjot Singh, started another digital marketing company and named it YouNedia which works on a similar track to Dope Digital. The teams in both of his companies consist the experts who are good at tactical planning to streamline the strategy of promotion as per the per decided timeline. Creative content creation and curation is Dope Digital and YouNedia’s other specialty because this engages the audience and attracts them towards the clients’ YouTube channels, websites, and social media pages. Both of his companies have great analytical minds too as it helps to know about the audience’s interests and demographics. It also benefits the team to plan according to the social media trends and analyzing the data quite well which is a very crucial part as every social media platform provides the analytics of audience traffic. Navjot is great at networking because he understands the value of interacting with the audience, experienced entrepreneurs, influencers, artists, and performers to learn about their curiosity, new tactics, and spreading the word about his work.

    Dope Digital and YouNedia are currently managing the social media pages of many famous performers including, Himanshi Khurana, Asim Riaz, Nia Sharma, and many more. He also promoted many hit songs, e.g., Khaab by Akhil (530 million), Thug Life by Diljit Dosanjh, Jatt Te Jawani by Dilpreet Dhillon, and many others.

    The successful management of Dope Digital and YouNedia proves that owner Navjot Singh has knowledge of every nuance of digital marketing and he is proficient in every skill of a successful entrepreneur. He used to apply his entrepreneurship mind in everything he does so when it comes to deciding the career path, he chose his preferred field, digital marketing because he knew that jumping on this biggest ship can only fulfill his dreams as the internet is accessed by the almost whole population of the world and your product can reach to the vast audience within no time and his then assumption has become true in the form of his success.

  • Khair Manavange aims to spread hope, bring back smiles – Rahul Lakhanpal

    Composer and recording artist Rahul Lakhanpal’s latest offering is touching hearts with its message of hope and staying together

     

    New Delhi [India], June 17: Amid the testing times the country is passing through, California-based composer and recording artist Rahul Lakhanpal’s latest offering, “Khair Manavange” aims to spread hope and bring back smiles on people’s faces.

    The melodious song has been sung by Rahul and Devenderpal Singh. Rahul has also composed the music, while noted lyricist Shellee has penned the lyrics.

    The song calls upon people to take care of one another and stand by each other in the face of adversity and sends the message of hope and the importance of staying positive.

    “The song Khair Manavange is dedicated to the millions of people in India who have supported and helped others during the COVID-19 pandemic,” says Rahul about the inspiration behind the song.

    “The key message we are conveying through the song is that tough times don’t last forever, and good times will be back soon if we stick together,” the Chandigarh-born artist adds.

    Khair Manavange has been viewed more than 1.84 lakh times on YouTube since its release last week.

    Rahul, trained in Indian classical and Sufi music, specializes in Bollywood, Sufi Rock, Pop, and Folk. He has performed live shows the world over with top performers such as Sukhwinder Singh and Rahat Fateh Ali Khan. He also performed at the 71st Cannes Film Festival, which he paid tribute to Late Sridevi.

    The ‘Khair Manavange’ singer also has several hits such as Ik Chehra, Khudai, Sadraa, Bulandi, O Re Piya, Cute Jatti, and Nai Jeena. He also collaborated with Bohemia for the famous Mahi Aaja Ve song. Most recently, he has sung and composed the title track ‘Chicago Land’ for the Hollywood film ‘The Tiger Hunter’.

    To view the music video, the melody of hope ‘Khair Manavange’ kindly visit Rahul Lakhanpal’s YouTube Channel: https://youtu.be/rd81DnDK0-Y

  • Top 10 Most Promising Entrepreneurs 2020-21 honoured by the Indian Alert

    Inspiring young entrepreneurs who transformed ‘passion into profession’

     

    New Delhi [India], June 16: When Steve Jobs inspired hundreds of professionals by encouraging them to ‘follow their passion’; it was not just another piece of advice. Our work is what fills a large part of our life and the only way to feel satisfied is by doing some great work which comes only if we love what we do. Even though the internet is full of ideas, it cannot turn that idea into a business nor make one an entrepreneur if it is not backed by passion, diligence, and hard work. The Indian alert, a growing digital media platform for news and marketing honoured ten entrepreneurs who have turned their passion and mission into hugely successful business ventures.

    1. Ajay Ajmera – Founder of Ajmera Fashions: Since 1992, Ajmera Fashion was entrenched with a dream of providing women empowerment & equality to women in anyways.

    Looking back to the previous phase, in 2013, Ajmera Fashion was going to end its journey. But with god’s grace and unfaltering resolution, the Internet blessings unlocked our way to expand into new markets by offering tailored experiences to customers around the world by providing quality products & services across 30+ countries and it was determined as a change in their growth.

    Recently, Ajay Ajmera, the CEO of Ajmera Fashion was awarded “The Champions of Change award” for “Women Empowerment & Social Welfare” by the Governor of Goa (Shri Bhagat Singh Koshyari). It was the most cherishing & honoured moment for them as well as for Ajmera Fashion.

    1. Manodh Mohan – Founder/CEO Skyislimit Technologies Inc: From rags to riches, the story of Manodh Mohan of Skyislimit Technologies Inc is all about zeal, determination, and hard work. 15 years back, the man who started as a freelancer, today, runs a company with over 70+ passionate technology-driven enthusiasts. Mr. Manodh with his products Salesfokuz-Fokuz proudly serves market leaders like SBI DFHI, CSB Bank, DCB Bank, Saraswat Bank, Godrej, etc., through customized solutions and has by far bagged 10+ awards which include both international and national. Even during the pandemic, Manodh raised a $2 million angel investment for his company from a US-based visionary Mr. Suneel (Sonny) Menon, and his wife Ms. Shari Menon. Manodh always holds to two catchphrases – “EVERY PROBLEM HAS A SOLUTION” and “TEAMWORK MAKES DREAM WORK”.
    2. Priyanka Bhatnagar – Founder of Samridhii: Believing in the immense power of the human soul, Priyanka has turned herself among the most recognized tarot card & Reiki Healer in her discipline. Decades of helping people rendering Spiritual services related to psychic healing, angel healing, horoscope matching, numerology aiming of prosperity and contentment in the lives, manifold since 2018 she has become “The Best Tarot Card Reader in Delhi”.

    Embracing the journey with “Healer of the Year-2018”, “Excellence Award 2019 in Tarot”, “National Gratitude Award -2020” acknowledged by iconic personalities like Malika Arora, Sapna Swaraskar, Sonali Bendre, Preity Zinta, and more.

    “SAMRIDHiI” helps people in their career, business, relationship, and more.

    1. Viraj Kohli – Director of Uviraj Group: Viraj Kohli is the Director of Uviraj Group that is India’s Most Trusted and Fastest Growing Personal Protective Equipments (PPE) Manufacturer.
      After completing his education at the Newcastle University in 2017, Viraj along with his brother Swaraj started their journey with a sole mission to ‘help save as many lives as possible’.

    With over 250 employees and two manufacturing facilities spread across 100,000 square feet, Viraj saw the opportunity and quickly ventured into manufacturing PPE Kits at the onset of Covid 19.

    Sticking by the tagline ‘Hume Parvah Hai’, they have donated over 15,000 masks/PPE kits since the Pandemic started.

    1. Abhishek Sinha – Founder of NotJustLex Education LLP: Abhishek Sinha is the Founder of NotJustLex (NJL). Before starting his entrepreneurial journey, he was a Partner with the M&A, PE team at two of the leading law firms of India (Khaitan & Co, Mumbai, and Shardul Amarchand Mangaldas, Mumbai).

    Abhishek is also a qualified solicitor of England & Wales and has post-qualification experience of more than 15 years. NJL is a platform for young lawyers and law students to learn and express themselves. NJL’s vision is to: (i) provide accessible quality legal learning; and (ii) bridge the gap between theoretical learning and practical applicability. The focus is primarily on participatory learning. Recently, he was included in the list of Times 40 under 40, 2021

    1. Paspuleti Pallavi Krishna – Executive Director of Tripura Constructions: A woman of elegance. She is one of the handfuls of women in the construction industry, devotedly handling home & family business with utmost care. Setting new standards & continuously embracing better practices is her routine. Empowering everyone in her journey also leading through inspiration comes easy to her. Pallavi is very passionate about sustainable development & takes every measure wherever possible to achieve it. She is the patronage of Indian art, culture & handicrafts. A very promising woman as leader of the future
    2. Hindol Basu – Founder & CEO of Actify Data Labs: His dream has always been to create a technology product company in India that can compete with the world’s best.

    Hindol- the Founder and CEO of Actify Data Labs, which helps companies leverage the power of data, brings about 19 years of a machine learning experience.

    A big believer in teaching analytics and data science to young students and professionals, Hindol teaches at places like IIM, IIT, HBS, and IITB.

    Co-authoring the book Business Analytics- Applications to Consumer Marketing, which has sold over 3000 copies worldwide, Hindol was also the first in India to build credit bureau analytics for the Indian market.

    1. Sitanshu Singh – Founder/CEO of ThinkFiniti Education: Dr. Sitanshu Singh always harboured an intense passion for helping individuals, and society at large. He founded Thinkfiniti Education through which he has Trained, counselled, and improved the lives of over 2.5 lakh students all over India. He, after offering his services as a Covid-19 frontline worker, set his eyes upon the domain of healthcare and is now also the founder of MedFiniti Healthcare through which he looks to provide multidisciplinary healthcare to his patients.

    He is a multi-dimensional entrepreneur who is working hard to improve and develop both the Education and Healthcare industries and is doing so with an industrious and perseverent mindset.

    1. Monica Uberoi – Founder and Principal Architect at SPACES: Monica Uberoi is the founder and Principal Architect at SPACES. She is a gold medalist and a member of the Indian Council of Architecture with a rich experience of 24 years.
      A perfectionist by nature, Monica gives attention to detail and is committed to exemplary design. Her work is modern and reflects her sensibility towards society, culture, and environment. Under her leadership SPACES has completed over 300 projects in residential, commercial, and corporate interiors.

    Her firm has been awarded the Best Interior Design firm in Delhi. As a woman of substance, she has clearly demonstrated the outstanding qualities which a woman leader should possess. She has been celebrated as one of the change-makers in the country, pouring invincible potential among women entrepreneurs

    1. Ram Shriram – CEO of Mahagram: Ram Pathade, 29, is a Young Entrepreneur, Investor, and the Founder & CEO of Mahagram- a banking technology company that provides technology and infrastructure to banks and BFSI Start-Ups that process more than 10000 crore transactions annually.

    He launched BharatATM, India’s First Rural NEO Bank which Sonu Sood- an Actor & Humanitarian had previously endorsed.

    An app that turns any retail store into a banking outlet, enabling customers to get banking services when shopping for their everyday needs having more than 3,00,000 retail banking touchpoints across India, serving more than 10MN customers monthly.

    Ram is also an investor in several tech and fintech start-ups, including Finoviti, Fidypay, and others.

    List Created By: The Indian Alert

  • Gene editing – A tool to tackle climate change and to achieve food security in the Asia Pacific – Dr. Ravi Khetarpal

    Dr. Ravi Khetarpal, Executive Secretary, Asia Pacific Association of Agricultural Research Institutions (APAARI)

    New Delhi [India], June 17: There are about 688 million people undernourished in the world, of which 351 million – more than half — live in the Asia- Pacific region. Further, there are growing concerns that the ongoing Covid-19 pandemic may have undone whatever gains were achieved towards food security in the region. The agriculture sector is facing the most negative consequences of unpredictable and severe climatic conditions; therefore, we need to have innovative and scientific solutions to ensure higher, diseases-free, and nutrient-rich crop production. Asia Pacific region, which is home to 12 out of 46 Least Developed Countries, achieving food and nutrition security is very critical.

    The exponential population growth, increasing conflicts, frequent natural calamities, and now major epidemics are going to compound the complexities of global food security in the near future. And the Asia Pacific will be the worst affected due to small farm landholdings. The average size of landholding is just 1 hectare or lower in the region as against the global average of 5.5 hectares. This region occupies one-fourth of the global landmass but houses more than half of the total world population. The Asia Pacific is expected to drive economic growth over the next decade as the region constitutes 40 percent of the global economy, including rising economic powers such as China, Japan, Australia, and India. While there are some economically stable and rich countries in the region, most countries in the region are either developing or underdeveloped, and primarily are dependent on agriculture.

    The Asia Pacific faces the additional problem of low crop productivity and inadequate arable land for agricultural expansions. Thus, increasing food production in highly populated areas requires an innovative approach beyond the conventional methods. Farmers are also restricted by the cost of crop inputs such as fertilizers and pesticides as well as possible re-seeding in case of severe weather changes.  Frequent drought and floods are harbingers to climate change, which makes the smallholder farmer in South Asia most vulnerable than any other part of the world. But I am quite confident that innovative techniques like gene editing will provide reliable, speedily implementable solutions to current agricultural challenges.

    Gene editing uses a natural process to make genetic changes that could be achieved by conventional means, though in a more precise and quick manner. The precision in targeting the desired location lets the gene-editing technique stand out among other plant breeding methods. Gene editing could lead to sustainable intensification of agriculture, increase nutritional value, and enhances the resilience of crops to climate change. The Asia Pacific accounts for 60 percent of fertilizer sales. Gene editing also supports plants to efficiently utilize soil nitrogen and thus lower the use of nitrogen-fertilizers. Thus, these factors will not just help poor farmers to save money but enable plants to grow to their highest potential and give the best output.

    Meeting our food demands without compromising environmental integrity is a big challenge for our sustainable future. In the Asia Pacific, at least 12 countries have started using gene-editing technology. There has been a positive response from many countries as gene-editing techniques are proving to be quite beneficial.  According to market researches, the current value of the gene-editing industry is USD 80 million, which is expected to surpass 2.1 billion figures by 2026. There seems to be huge scope for gene editing techniques in the Asia Pacific in the coming future, for they can protect farming and rural livelihoods by developing high-yielding and climate-proof crops and that too at comparatively low cost.

    There has been positive policy support for gene editing in many countries in the Asia Pacific, though many are regulating them as genetically modified (GM) crops. Both Australia and Japan do not regulate gene-edited crops with no DNA insertion in them. Japan already has allowed the sale of gene-edited ‘super tomatoes, which is seen as a big step for gene-editing technology. The Philippines too is in the process of coming up with science-based reasonable guidelines for gene-edited organisms. Many other nations like Indonesia are already developing improved crops using gene editing. Consumer acceptance surveys done in Japan and Korea indicate that consumers prefer gene-edited products, though there is a need to create greater awareness regarding the technology. The Indian government has come up with detailed draft guidelines for the use of gene-editing technology but these are still pending approval. Therefore, India’s leadership role in the region has been compromised in the absence of a specific regulatory framework for gene editing, even though immense investment has been made by the Department of Biotechnology (DBT)to support research in the field. Today, consumers are seeking safe and healthy food, which is grown without pesticides and has healthier nutritional value. Gene editing stands to fulfil these demands. There is a need for wider public acceptance and supportive government policies if gene-editing technology is to be used for the greater good of mankind.